Cheung Kong SWOT Analysis, Competitors & USP

Posted in Real Estate and Construction, Total Reads: 2037

SWOT Analysis of Cheung Kong with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Cheung Kong

Parent Company

Cheung Kong Group


Developers of residential, commercial and industrial properties


Real Estate and Construction

Tagline/ Slogan

Property development and strategic investment company


Meet every property need customers may have

Cheung Kong STP


Parts of Hong Kong, China, Singapore and UK

Target Group

Corporate, high and medium level income groups


Leader in all functions it performs

Cheung Kong SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Cheung Kong :

1. One of the largest property developers in Hong Kong
2. A market leader in marketing and after sales services
3. Established brand name with decades of experience
4. Entered a number of joint ventures to expand its operations to Mainland

5. Diverse operational activities makes it a stable player financially

6. It has its presence in over 50 countries


1. Its financial conditions are affected by those of the Hutchison Whampoa Group
2. Operations would be affected due to change in property or land prices


1. Expected rise in property prices
2. Excessive demand compared to the supply in the Hong Kong property market
3.Expansion of business in other markets


1. Adverse economic conditions across the globe would affect the group due to its presence around the world
2.Volatility in financial markets
3. Expected slow down in private consumption in Hong Kong

Cheung Kong Competition


Below are the 3 main Cheung Kong competitors :

1.Wharf Holdings Limited
2.Hang Lung Group Limited
3.Sun Hung Kai Properties

The brandguide table above concludes the Cheung Kong SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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