Simon Property SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 2050
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SWOT Analysis of Simon Property with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Simon Property

Parent Company

Simon Property Group

Category

Regional malls, premium outlet centers, mills, community/lifestyle centers and international properties

Sector

Real Estate and Construction

Tagline/ Slogan

Self administered and self managed real estate investment trust

USP

Quality offerings

Simon Property STP

Segment

Large metropolitan areas

Target Group

Mostly retailers

Positioning

High quality services in the real estate sector

Simon Property SWOT Analysis

Strengths

1. Largest real estate investment trust in US
2. Experience of over 50 years
3. Formation of joint ventures for enhancement of its portfolio
4. Strong presence as it stands out in the sector

Weaknesses

1. Highly dependent on willingness of retailers to rent space in malls
2. Affected by any changes in the retail environment

Opportunities

1.International expansion by JVs and tie-ups
2.Finding new methods to bring business to its commercial properties

Threats

1.Rising interest rates
2.changes in economic condition and consumer confidence
3.cycles and risks inherent in the retail environment

Simon Property Competition

Competitors

1.General Growth Properties
2.Vornado Realty Trust
3.Macerich Company


The brandguide table above concludes the Simon Property SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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