Simon Property SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 1801

SWOT Analysis of Simon Property with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Simon Property

Parent Company

Simon Property Group


Regional malls, premium outlet centers, mills, community/lifestyle centers and international properties


Real Estate

Tagline/ Slogan

Self administered and self managed real estate investment trust


Quality offerings



Large metropolitan areas

Target Group

Mostly retailers


High quality services in the real estate sector

SWOT Analysis


1. Largest real estate investment trust in US
2. Experience of over 50 years
3. Formation of joint ventures for enhancement of its portfolio
4. Strong presence as it stands out in the sector


1. Highly dependent on willingness of retailers to rent space in malls
2. Affected by any changes in the retail environment


1.International expansion by JVs and tie-ups
2.Finding new methods to bring business to its commercial properties


1.Rising interest rates
2.changes in economic condition and consumer confidence
3.cycles and risks inherent in the retail environment



1.General Growth Properties
2.Vornado Realty Trust
3.Macerich Company

The table above concludes the Simon Property SWOT analysis along with its marketing and brand parameters.


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