Annaly Capital Management SWOT Analysis, USP & Competitors

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SWOT Analysis of Annaly Capital Management with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Annaly Capital Management

Parent Company

Annaly Capital Management


Provides asset management and financial advisory services


Real Estate Investment Trust

Tagline/ Slogan

Investing in your best interest


Focuses on government sponsored mortgage backed securities



Worldwide markets

Target Group

Institutional and individual investors


Trader, manager and distributor of securities

SWOT Analysis


1. Largest mortgage REIT listed on NYSE
2. One of the lowest cost structures in the business
3. Experience of over a decade
4. Well diversified portfolio

5. Strong operations and good presence in the industry


1. Acquisition of Crexus Investment exposed company’s investors to uninsured and smaller portfolio of assets
2.Revenue stream largely dependent on regulations of federal Reserve
3.High dependence on key personnel


1.Potential acquisitions to increase the reach
2.Establishment of further subsidiaries

3. Global tie-ups to tap the international markets


1.Entry of multiple new players over the last few years
2.Changing Federal Reserve regulations



1.MFA Mortgage Investment
2.Capstead Mortgage
3.Anworth Mortgage

The table above concludes the Annaly Capital Management SWOT analysis along with its marketing and brand parameters.


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