Wheelock and Company Limited SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 933

SWOT Analysis of Wheelock and Company Limited with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Wheelock and Company Limited

Parent Company

Wheelock and Company Limited


Primarily involved in property investment, property development, property management and agency, and investment holding


Real Estate

Tagline/ Slogan

Listed investment holding company/ Building for tomorrow


Mall management



Mainly focused on Hong Kong and China

Target Group

Corporate and high end customers


Luxury residences

SWOT Analysis


1. Trusted brand over more than 150 years
2. Strong presence in the market due to its well recognized CSR activities
3. The group has had a stable dividend stream and excellent track record in Hong Kong property development
4. Diversified portfolio


1.Any potential cash call from Wharf would reduce Wheelock’s ammunition in land banking
2.A lot of dependence on consumption by Chinese tourist spending


1.Excessive demand compared to supply in the Hong Kong property market
2.Expected rise in property prices
3.Expansion in Asia Pacific


1. Expected slowdown in private consumption in Hong Kong
2.Imposition of additional stamp duty in Hong Kong
3.Volatility in financial markets



1.Cheung Kong Holdings
2.CITIC Pacific Limited
3.Sun Hung Kai Properties Limited

The table above concludes the Wheelock and Company Limited SWOT analysis along with its marketing and brand parameters.


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