Land Securities Group SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Land Securities Group analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Land Securities Group SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Land Securities Group to benchmark its business & performance as compared to the competitors and industry. Land Securities Group is one of the leading brands in the real estate and construction sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Land Securities Group competitors and includes Land Securities Group target market, segmentation, positioning & Unique Selling Proposition (USP).

Land Securities Group SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Land Securities Group Brand Analysis
Parent Company

Land Securities Group

Category

Own, develop and manage offices, shopping centres and retail parks

Sector

Real Estate and Construction

Tagline/ Slogan

Shaping the future of property

USP

Quality and prominent presence in real estate

Land Securities Group STP
Land Securities Group Segmentation

Real Estate Concentrated in central London

Land Securities Group Target Market

Corporate and high income group

Land Securities Group Positioning

Meeting the needs of businesses and communities/ most active and forward thinking owners and managers of retail property

Land Securities Group SWOT Analysis
Land Securities Group Strengths

Below are the Strengths in the SWOT Analysis of Land Securities Group:

1. Largest commercial property company in UK
2. Member of the FTSE 100
3. Excellent customer service
4. Well designed and properly executed risk management process

Land Securities Group Weaknesses

Here are the weaknesses in the Land Securities Group SWOT Analysis:

1.Limited geographic presence
2.Uncertainty and fluctuation in asset values are high

Land Securities Group Opportunities

Following are the Opportunities in Land Securities Group SWOT Analysis:

1.Establishing partnerships to deliver and reduce risk in major developments
2.Geographic expansion
3. Growing a large asset base during times of downturn

Land Securities Group Threats

The threats in the SWOT Analysis of Land Securities Group are as mentioned:

1. Declining demand for UK offices
2.Risk of retailers collapsing because of uncertainty in the economy
3.Increase in online shoppers

4. Increase in tax rates and changes in VAT

Land Securities Group Competition
Competitors

Below are the top 3 Land Securities Group competitors:

1.Capital Shopping Centres Group
2.Canary Wharf Group
3.The British Land Company


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Land Securities Group. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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