Land Securities Group SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 1866

SWOT Analysis of Land Securities Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Land Securities Group

Parent Company

Land Securities Group


Own, develop and manage offices, shopping centres and retail parks


Real estate investment trust

Tagline/ Slogan

Shaping the future of property


Quality and prominent presence in real estate



Real Estate Concentrated in central London

Target Group

Corporate and high income group


Meeting the needs of businesses and communities/ most active and forward thinking owners and managers of retail property

SWOT Analysis


1. Largest commercial property company in UK
2. Member of the FTSE 100
3. Excellent customer service
4. Well designed and properly executed risk management process


1.Limited geographic presence
2.Uncertainty and fluctuation in asset values are high


1.Establishing partnerships to deliver and reduce risk in major developments
2.Geographic expansion
3. Growing a large asset base during times of downturn


1. Declining demand for UK offices
2.Risk of retailers collapsing because of uncertainty in the economy
3.Increase in online shoppers

4. Increase in tax rates and changes in VAT



1.Capital Shopping Centres Group
2.Canary Wharf Group
3.The British Land Company

The table above concludes the Land Securities Group SWOT analysis along with its marketing and brand parameters.


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