Land Securities Group SWOT Analysis, Competitors & USP

SWOT analysis of Land Securities Group analyses the brand by its strengths, weaknesses, opportunities & threats. In Land Securities Group SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Land Securities Group to benchmark its business & performance as compared to the competitors. Land Securities Group is one of the leading brands in the real estate and construction sector.

The article below lists the Land Securities Group SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Land Securities Group SWOT Analysis:

SWOT Analysis of Land Securities Group

For Land Securities Group, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Land Securities Group Strengths

The strengths of Land Securities Group looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Land Securities Group :

1. Largest commercial property company in UK
2. Member of the FTSE 100
3. Excellent customer service
4. Well designed and properly executed risk management process

Land Securities Group Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Land Securities Group SWOT Analysis:

1.Limited geographic presence
2.Uncertainty and fluctuation in asset values are high

Land Securities Group Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Land Securities Group SWOT Analysis:

1.Establishing partnerships to deliver and reduce risk in major developments
2.Geographic expansion
3. Growing a large asset base during times of downturn

Land Securities Group Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Land Securities Group are as mentioned:

1. Declining demand for UK offices
2.Risk of retailers collapsing because of uncertainty in the economy
3.Increase in online shoppers

4. Increase in tax rates and changes in VAT

Land Securities Group Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Land Securities Group:

1.Capital Shopping Centres Group
2.Canary Wharf Group
3.The British Land Company

Hence this concludes the Land Securities Group SWOT analysis.

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About Land Securities Group

Land Securities Group Overview
Parent Company	Land Securities Group
Category	Own, develop and manage offices, shopping centres and retail parks
Sector	Real Estate and Construction
Tagline/ Slogan	Shaping the future of property
USP	Quality and prominent presence in real estate
Land Securities Group STP
Segmentation	Real Estate Concentrated in central London
Target Market	Corporate and high income group
Positioning	Meeting the needs of businesses and communities/ most active and forward thinking owners and managers of retail property

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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