SWOT Analysis of Equity Residential with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Equity Residential |
|
Parent Company |
Equity Residential |
Category |
Focuses on acquisition, development and management of multi-family residential properties |
Sector |
|
Tagline/ Slogan |
A place people are proud to call home |
USP |
High quality and strong presence in US |
Equity Residential STP |
|
Segment |
US Real estate |
Target Group |
High income consumers |
Positioning |
Providing great lifestyles in places where people want to live, work and play |
Equity Residential SWOT Analysis |
|
Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Equity Residential : 1. National presence with a strong local management and expertise |
Weaknesses |
1.Intricately tied to interest rate tides |
Opportunities |
1.Growth in population or employment rate |
Threats |
1.Changing interest rates 4. Heavily exposed to the risk of local economies of California, Texas and Florida |
Equity Residential Competition |
|
Competitors |
Below are the 3 main Equity Residential competitors : 1.Apartment Investment and Management Company |
The brandguide table above concludes the Equity Residential SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Equity Residential. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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