Equity Residential SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 1402

SWOT Analysis of Equity Residential with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Equity Residential

Parent Company

Equity Residential


Focuses on acquisition, development and management of multi-family residential properties


Real Estate Investment Trust

Tagline/ Slogan

A place people are proud to call home


High quality and strong presence in US



US Real estate

Target Group

High income consumers


Providing great lifestyles in places where people want to live, work and play

SWOT Analysis


1. National presence with a strong local management and expertise
2. Diverse portfolio of high quality assets
3. Largest publicly traded owner and operator of multi-family apartment complexes in the U.S
4. Shift in focus to coastal areas like New York and California has isolated it from intense competition


1.Intricately tied to interest rate tides
2.Limited global presence
3.Factors driving the non-apartment, alternative housing market have a substantial impact on the company


1.Growth in population or employment rate
2.Focusing more on coastal areas and decreasing competition
3.Geographical expansion


1.Changing interest rates
2.Rising unemployment
3.Falling housing prices which make customers opt for single family housing

4. Heavily exposed to the risk of local economies of California, Texas and Florida



1.Apartment Investment and Management Company
2.United Dominion Realty Trust
3.Camden Property Trust

The table above concludes the Equity Residential SWOT analysis along with its marketing and brand parameters.


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