General Growth Properties SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 1120

SWOT Analysis of General Growth Properties with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

General Growth Properties

Parent Company

General Growth Properties


Focuses on owning, managing, leasing and redeveloping regional malls throughout the United States and Brazil


Real Estate Investment trust

Tagline/ Slogan

Fully integrated, self managed and self administered REIT


Mix of most popular and unique retailers



Real Estate in the USA

Target Group



Broad variety of high traffic locations

SWOT Analysis


1. One of the largest retail property REIT in the U.S
2. It is one of the few retail REITs to own international assets
3. Diversified geographic reach in U.S

4. Strong presence in the real estate industry in US


1.It is exposed to the turbulent U.S Housing market
2.Vulnerable to U.S economic conditions and major focus only on U.S


1.Expansion beyond U.S
2.Potential mergers/acquisitions


1.Economic downturn
2.Interest rate fluctuations
3.Growth of community centres



1.Simon Property Group
2.Macerich Company
3.Taubman Company

4. CBL & Associates Properties

The table above concludes the General Growth Properties SWOT analysis along with its marketing and brand parameters.


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