Guangzhou R&F Properties SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 1038

SWOT Analysis of Guangzhou R&F Properties with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Guangzhou R and F Properties

Parent Company

Guangzhou R&F Properties


Develops, sells and leases property


Real Estate

Tagline/ Slogan

Quality is life; No quality, No benefit


Quality services and high level of expertise



Real estate in China

Target Group

Corporates and high income level group


Creating exceptional values

SWOT Analysis


1. Experience of around 2 decades
2. One of the largest scale real estate companies in Guangzhou
3. First mainland real estate enterprise joining into Hang Seng China Enterprises Index
4. Scientific management of the industry chain

5. Strong reputation in the market with extensive operations


1.Limited geographic presence
2.Operations would be affected due to change in property or land prices
3.Vulnerable to changes in the Chinese economy


1.Rising demand for commercial real estate
2.Expected rise in property prices
3.Expansion in new geographies


1.Fluctuating interest rates
2.Economic downturn
3.Volatility in financial markets



1.Shanghai Forte Land Company
2.New World China Land Limited
3.SRE Group Limited

The table above concludes the Guangzhou R&F Properties SWOT analysis along with its marketing and brand parameters.


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