Chimera Investment Corporation SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 939

SWOT Analysis of Chimera Investment Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Chimera Investment Corporation

Parent Company

Chimera Investment Corporation


Invests in residential mortgage based securities, residential mortgage loans, real estate related securities


Real Estate Investment Trust

Tagline/ Slogan



Attractive, risk adjusted returns in a variety of marketing conditions



Real estate sector U.S.A

Target Group

Institutional and individual investors


Provides attractive risk adjusted returns over a long period of time

SWOT Analysis


1. Prominent real estate investment company in US
2. Customer-centric approach
3. Well diversified portfolio
4. Skilled worked force with a strong expertise


1.Mortgage backed leveraging problems
2.Revenue stream largely dependent on regulations of Federal Reserve
3.Limited presence across US and the world


1. Potential acquisitions
2.Expand geographically
3.Expand portfolio of assets


1.Changing Federal Reserve regulations
2.Entry of multiple new players over the last few years
3.Economic downturn



1.Capstead Mortgage Corporation
2.MFA Financial
3.Annaly Capital Management

The table above concludes the Chimera Investment Corporation SWOT analysis along with its marketing and brand parameters.


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