Chimera Investment Corporation SWOT Analysis, Competitors & USP

Posted in Real Estate and Construction, Total Reads: 1240

SWOT Analysis of Chimera Investment Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Chimera Investment Corporation

Parent Company

Chimera Investment Corporation


Invests in residential mortgage based securities, residential mortgage loans, real estate related securities


Real Estate and Construction

Tagline/ Slogan



Attractive, risk adjusted returns in a variety of marketing conditions

Chimera Investment Corporation STP


Real estate sector U.S.A

Target Group

Institutional and individual investors


Provides attractive risk adjusted returns over a long period of time

Chimera Investment Corporation SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Chimera Investment Corporation. Strengths are:

1. Prominent real estate investment company in US
2. Customer-centric approach
3. Well diversified portfolio
4. Skilled worked force with a strong expertise


Here are the weaknesses of Chimera Investment Corporation :

1.Mortgage backed leveraging problems
2.Revenue stream largely dependent on regulations of Federal Reserve
3.Limited presence across US and the world


Following are the Opportunities of Chimera Investment Corporation :

1. Potential acquisitions
2.Expand geographically
3.Expand portfolio of assets


The threats of Chimera Investment Corporation are as mentioned :

1.Changing Federal Reserve regulations
2.Entry of multiple new players over the last few years
3.Economic downturn

Chimera Investment Corporation Competition


Below are the 3 main Chimera Investment Corporation competitors :

1.Capstead Mortgage Corporation
2.MFA Financial
3.Annaly Capital Management

The brandguide table above concludes the Chimera Investment Corporation SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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