AvalonBay Communities SWOT Analysis, Competitors & USP

Posted in Real Estate and Construction, Total Reads: 1641

SWOT Analysis of AvalonBay Communities with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

AvalonBay Communities

Parent Company

AvalonBay Communities


Developing, redeveloping, acquiring and managing apartment communities


Real Estate and Construction

Tagline/ Slogan

Appreciating value


Location and asset quality

AvalonBay Communities STP


Urban and suburban regions of U.S.A

Target Group

High income group


Enhancing lives of the residents

AvalonBay Communities SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of AvalonBay Communities :

1. Focuses on high barrier to entry regions
2. Well diversified portfolio
3. High quality assets with location as an added advantage
4. Provides luxury amenities


1.Intricately tied to interest rate tides
2.Factors driving the alternative housing market have a substantial impact on the company


1.Growth in local population
2. Expansion in other geographies
3.Potential acquisitions


1.Fluctuating interest rates
2.Increase in preference towards alternative housing market
3.Economic downturn

AvalonBay Communities Competition


Below are the 3 main AvalonBay Communities competitors :

1.Apartment Investment and Management Company
2.Equity Residential
3.United Dominion Realty Trust

The brandguide table above concludes the AvalonBay Communities SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to AvalonBay Communities. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin