Longfor Properties SWOT Analysis, Competitors & USP

Posted in Real Estate and Construction, Total Reads: 1474

SWOT analysis of Longfor Properties analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Longfor Properties SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Longfor Properties to benchmark its business & performance as compared to the competitors and industry. Longfor Properties is one of the leading brands in the real estate and construction sector. The table below also lists the top Longfor Properties competitors and elaborates Longfor Properties market segmentation, target group, positioning & Unique Selling Proposition (USP).

Longfor Properties SWOT, Competitors, Marketing STP & Brand analysis Table
Longfor Properties Brand Analysis
Parent Company

Longfor Properties


Real estate development, business operation and property management


Real Estate and Construction

Tagline/ Slogan

For you forever


Attention to detail

Longfor Properties STP

Mainly China real estate

Target Group

Corporate and high income group


Company that strives for excellence and high quality

Longfor Properties SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Longfor Properties. Strengths are:

1. Experience in the industry since a long time
2. Prudent and detailed management
3. Excellent service quality
4. Well diversified portfolio and services offered

5. Skilled workforce with extensive expertise


Here are the weaknesses in the Longfor Properties SWOT Analysis:

1.Limited presence globally compared to international players
2.Vulnerable to changes in Chinese economy
3.Uncertainty and fluctuations in asset values are high


Following are the Opportunities in Longfor Properties SWOT Analysis:

1.Geographic expansion
2.Expected rise in prices
3.Increasing demand for real estate


The threats in the SWOT Analysis of Longfor Properties are as mentioned:

1.Fluctuation in interest rates
2.Economic downturn and unfavorable govt policies
3.Volatility in financial markets

Longfor Properties Competition

Below are the top 3 Longfor Properties competitors:

1.SRE Group Limited
2.New World China Land Limited
3.Shanghai Forte Land Company

The brandguide table above concludes the Longfor Properties SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Longfor Properties. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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