Longfor Properties SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 877

SWOT Analysis of Longfor Properties with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Longfor Properties

Parent Company

Longfor Properties


Real estate development, business operation and property management


Real Estate

Tagline/ Slogan

For you forever


Attention to detail



Mainly China real estate

Target Group

Corporate and high income group


Company that strives for excellence and high quality

SWOT Analysis


1. Experience in the industry since a long time
2. Prudent and detailed management
3. Excellent service quality
4. Well diversified portfolio and services offered

5. Skilled workforce with extensive expertise


1.Limited presence globally compared to international players
2.Vulnerable to changes in Chinese economy
3.Uncertainty and fluctuations in asset values are high


1.Geographic expansion
2.Expected rise in prices
3.Increasing demand for real estate


1.Fluctuation in interest rates
2.Economic downturn and unfavorable govt policies
3.Volatility in financial markets



1.SRE Group Limited
2.New World China Land Limited
3.Shanghai Forte Land Company

The table above concludes the Longfor Properties SWOT analysis along with its marketing and brand parameters.


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