Renhe Commercial Holdings Company SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 774

SWOT Analysis of Renhe Commercial Holdings Company with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Renhe Commercial Holdings Company

Parent Company

Renhe Commercial Holdings Company Limited


Operators and developers of underground shopping centres


Real Estate

Tagline/ Slogan



Unique business model in the real estate sector



Large and mid sized cities across China

Target Group



Immense capital strength and self innovative capability

SWOT Analysis


1. Has a unique and competitive business model
2. Excellent construction management companies
3. Powerful brand name and strong market reputation
4. Strong merchant recruiting and operation skills

5. Outstanding pool of professional management talent

6. Outstanding service quality


1.Limited global presence compared to international players
2.Vulnerable to any changes in planning regulation
3.Uncertainty and fluctuation in asset values are high


1.Geographic expansion
2.Establishing partnerships
3.Potential acquisitions


1.Rise in number of customers who prefer online shopping
2.Increase in tax rates and VAT
3.Fluctuating interest rates



1.Hang Lung Properties
2.Cheung Kong Holdings Limited
3.Sun Hun Kap Properties Limited

The table above concludes the Renhe Commercial Holdings Company SWOT analysis along with its marketing and brand parameters.


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