Puravankara Projects Limited SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 1435

SWOT Analysis of Puravankara Projects Limited with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Puravankara Projects Limited

Parent Company

Puravankara Group


Developing residential and commercial properties


Real Estate

Tagline/ Slogan



Uniqueness and quality



Mainly southern region of India

Target Group

Corporates, high  and medium income group


Serving the needs of a discerning clientele

SWOT Analysis


1. Has been in the industry since decades hence holds a commanding position
2. It is one of the leading real estate developer in India
3. On time delivery of projects with clear titles to properties
4. Excellent customer service


1.Limited global presence
2. Financial position of the company is susceptible to economic conditions which is a concern


1.Potential partnerships/acquisitions to expand operations
2.Expansion in other parts of India
3.Shortage of houses in urban areas


1.Economic downturn
2.Fluctuating interest rates
3.Chanes in property prices



1.Era Infra Engineering Limited
2.Omaxe Limited
3.Peninsula Land Limited

The table above concludes the Puravankara Projects Limited SWOT analysis along with its marketing and brand parameters.


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