Merlin Projects Limited SWOT Analysis, Competitors & USP

Posted in Real Estate and Construction, Total Reads: 1491

SWOT Analysis of Merlin Projects Limited with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Merlin Projects Limited

Parent Company

Merlin Group


Development of residential and commercial complexes, office buildings and townships


Real Estate and Construction

Tagline/ Slogan

A Home for Every Indian, Quality Homes by Quality People


Delivery of its promises

Merlin Projects Limited STP


Across India

Target Group

Corporates, high and medium income group


Stands firm on commitment

Merlin Projects Limited SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Merlin Projects Limited :

1. Expertise and experience of many years makes it a strong player
2. Offers top-of-the-line realty services and holds a long range experience in the industry
3. Meticulous planning
4. Importance given to location in terms of convenience and connectivity

5. High quality material and after sales services


1.Limited national and global presence
2.High cost of finance and susceptible to economic fluctuations


1.Domestic and international expansion
2.Growth prospects in real estate in India
3.Shortage of houses in urban areas


1.Fluctuating interest rates
2.Low availability of skilled professional
3.Economic downturn

Merlin Projects Limited Competition


Below are the 3 main Merlin Projects Limited competitors :

1.Omaxe Limited
2.Era Infra Engineering Limited
3.Peninsula Land Limited

The brandguide table above concludes the Merlin Projects Limited SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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