Merlin Projects Limited SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 1087

SWOT Analysis of Merlin Projects Limited with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Merlin Projects Limited

Parent Company

Merlin Group


Development of residential and commercial complexes, office buildings and townships


Real Estate

Tagline/ Slogan

A Home for Every Indian, Quality Homes by Quality People


Delivery of its promises



Across India

Target Group

Corporates, high and medium income group


Stands firm on commitment

SWOT Analysis


1. Expertise and experience of many years makes it a strong player
2. Offers top-of-the-line realty services and holds a long range experience in the industry
3. Meticulous planning
4. Importance given to location in terms of convenience and connectivity

5. High quality material and after sales services


1.Limited national and global presence
2.High cost of finance and susceptible to economic fluctuations


1.Domestic and international expansion
2.Growth prospects in real estate in India
3.Shortage of houses in urban areas


1.Fluctuating interest rates
2.Low availability of skilled professional
3.Economic downturn



1.Omaxe Limited
2.Era Infra Engineering Limited
3.Peninsula Land Limited

The table above concludes the Merlin Projects Limited SWOT analysis along with its marketing and brand parameters.


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