Unitech Limited SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Unitech Limited analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Unitech Limited SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Unitech Limited to benchmark its business & performance as compared to the competitors and industry. Unitech Limited is one of the leading brands in the real estate and construction sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Unitech Limited competitors and includes Unitech Limited target market, segmentation, positioning & Unique Selling Proposition (USP).

Unitech Limited SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Unitech Limited Brand Analysis
Parent Company

Unitech Group


Development of residential, commercial/IT parks, retail, hotels, amusement parks and SEZs


Real Estate and Construction

Tagline/ Slogan

India’s leading real estate developer



Unitech Limited STP
Unitech Limited Segmentation

All across India

Unitech Limited Target Market

Corporates, high and medium income group

Unitech Limited Positioning

Company that addresses needs of customers across all realty verticals

Unitech Limited SWOT Analysis
Unitech Limited Strengths

Below are the Strengths in the SWOT Analysis of Unitech Limited:

1. India’s second largest real estate investment company and largest real estate builder
2. Offers a diversified product mix
3. Has decades of real estate experience and expertise
4. Strong national presence

5. Wide customer and partner base

Unitech Limited Weaknesses

Here are the weaknesses in the Unitech Limited SWOT Analysis:

1. Decline in operational performance and Low returns are a concern
2. Global presence and international tie-ups are very less

Unitech Limited Opportunities

Following are the Opportunities in Unitech Limited SWOT Analysis:

1.Growth prospects in real estate in India
2.Expand in new geographies
3.Reduction in interest rates

Unitech Limited Threats

The threats in the SWOT Analysis of Unitech Limited are as mentioned:

1.Shrinking supply of skilled professionals
2.Environamental regulations
3.Increase in interest rates

Unitech Limited Competition

Below are the top 3 Unitech Limited competitors:

2.Oberoi Realty
3.Jaypee Infratech

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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