Unitech Limited SWOT Analysis, Competitors & USP

Posted in Real Estate and Construction, Total Reads: 2565

SWOT Analysis of Unitech Limited with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Unitech Limited

Parent Company

Unitech Group


Development of residential, commercial/IT parks, retail, hotels, amusement parks and SEZs


Real Estate and Construction

Tagline/ Slogan

India’s leading real estate developer



Unitech Limited STP


All across India

Target Group

Corporates, high and medium income group


Company that addresses needs of customers across all realty verticals

Unitech Limited SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Unitech Limited :

1. India’s second largest real estate investment company and largest real estate builder
2. Offers a diversified product mix
3. Has decades of real estate experience and expertise
4. Strong national presence

5. Wide customer and partner base


1. Decline in operational performance and Low returns are a concern
2. Global presence and international tie-ups are very less


1.Growth prospects in real estate in India
2.Expand in new geographies
3.Reduction in interest rates


1.Shrinking supply of skilled professionals
2.Environamental regulations
3.Increase in interest rates

Unitech Limited Competition


Below are the 3 main Unitech Limited competitors :

2.Oberoi Realty
3.Jaypee Infratech

The brandguide table above concludes the Unitech Limited SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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