Unitech Limited SWOT Analysis, Competitors & USP

Posted in Real Estate and Construction, Total Reads: 2450
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SWOT Analysis of Unitech Limited with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Unitech Limited

Parent Company

Unitech Group

Category

Development of residential, commercial/IT parks, retail, hotels, amusement parks and SEZs

Sector

Real Estate and Construction

Tagline/ Slogan

India’s leading real estate developer

USP

Quality

Unitech Limited STP

Segment

All across India

Target Group

Corporates, high and medium income group

Positioning

Company that addresses needs of customers across all realty verticals

Unitech Limited SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Unitech Limited :

1. India’s second largest real estate investment company and largest real estate builder
2. Offers a diversified product mix
3. Has decades of real estate experience and expertise
4. Strong national presence

5. Wide customer and partner base

Weaknesses

1. Decline in operational performance and Low returns are a concern
2. Global presence and international tie-ups are very less

Opportunities

1.Growth prospects in real estate in India
2.Expand in new geographies
3.Reduction in interest rates

Threats

1.Shrinking supply of skilled professionals
2.Environamental regulations
3.Increase in interest rates

Unitech Limited Competition

Competitors

Below are the 3 main Unitech Limited competitors :

1.DLF
2.Oberoi Realty
3.Jaypee Infratech


The brandguide table above concludes the Unitech Limited SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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