Gemdale Corporation SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 879

SWOT Analysis of Gemdale Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Gemdale Corporation

Parent Company

Golden Group


Commercial residential buildings


Real Estate

Tagline/ Slogan



Strong player primarily engaged in property development and distribution



Real estate and construction

Target Group

High end property segment


Unique and competitive national brand

SWOT Analysis


1. More than 2 decades of experience
2. Well diversified portfolio and services in the field of real estate
3. Geographically diversified operations across China
4. Long record of steady growth through market cycles

5. One of the largest property developers in China


1.Vulnerable to unfair regulations and changes in Chinese economy
2.Lower profitability and weaker credit ratios compared to competitors
3.Longer development cycle and lower asset turnover compared to other players in the industry


1.Expected rise in prices
2.Increasing demand for real estate
3.Potential partnerships or acquisitions to expand operations further


1.Slowed down growth in home sales
2.Very high competition in property market
3.Fluctuating interest rates



1.Shui On Land Limited
2.Longfor Properties Limited
3.City Developments Limited

The table above concludes the Gemdale Corporation SWOT analysis along with its marketing and brand parameters.


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