Hiland Group SWOT Analysis, Competitors & USP

Posted in Real Estate and Construction, Total Reads: 1186

SWOT Analysis of Hiland Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hiland Group

Parent Company

Hiland Group


Development of residential properties


Real Estate and Construction

Tagline/ Slogan



Strong brand presence in the eastern region of India

Hiland Group STP


Development of residential properties

Target Group

High and medium income group


Enriches lifestyle with access to value added amenities

Hiland Group SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Hiland Group :

1. Prominent developer of real estate in Kolkata and West Bengal
2. Has unique projects which has transformed the city skyline
3. Introduced the concept of community living

4. Portfolio includes luxury lifestyle residential apartments, villas, penthouses, duplexes


1.Limited national presence
2.Low availability of funds compared to big players
3.High cost of finance


1.Expansion in other parts of India
2.Potential partnerships to expand operations
3.Growth prospects in real estate in India


1.Economic downturn
2.Fluctuating interest rates
3.Low availability of skilled professionals

Hiland Group Competition


Below are the 3 main Hiland Group competitors :

1.Merlin group
2.Omaxe Limited
3.Era Infra Engineering Limited

The brandguide table above concludes the Hiland Group SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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