Hiland Group SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 1061
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SWOT Analysis of Hiland Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hiland Group

Parent Company

Hiland Group

Category

Development of residential properties

Sector

Real Estate and Construction

Tagline/ Slogan

-

USP

Strong brand presence in the eastern region of India

Hiland Group STP

Segment

Development of residential properties

Target Group

High and medium income group

Positioning

Enriches lifestyle with access to value added amenities

Hiland Group SWOT Analysis

Strengths

1. Prominent developer of real estate in Kolkata and West Bengal
2. Has unique projects which has transformed the city skyline
3. Introduced the concept of community living

4. Portfolio includes luxury lifestyle residential apartments, villas, penthouses, duplexes

Weaknesses

1.Limited national presence
2.Low availability of funds compared to big players
3.High cost of finance

Opportunities

1.Expansion in other parts of India
2.Potential partnerships to expand operations
3.Growth prospects in real estate in India

Threats

1.Economic downturn
2.Fluctuating interest rates
3.Low availability of skilled professionals

Hiland Group Competition

Competitors

1.Merlin group
2.Omaxe Limited
3.Era Infra Engineering Limited

The brandguide table above concludes the Hiland Group SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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