Hiland Group SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 947

SWOT Analysis of Hiland Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hiland Group

Parent Company

Hiland Group


Development of residential properties


Real Estate

Tagline/ Slogan



Strong brand presence in the eastern region of India



Development of residential properties

Target Group

High and medium income group


Enriches lifestyle with access to value added amenities

SWOT Analysis


1. Prominent developer of real estate in Kolkata and West Bengal
2. Has unique projects which has transformed the city skyline
3. Introduced the concept of community living

4. Portfolio includes luxury lifestyle residential apartments, villas, penthouses, duplexes


1.Limited national presence
2.Low availability of funds compared to big players
3.High cost of finance


1.Expansion in other parts of India
2.Potential partnerships to expand operations
3.Growth prospects in real estate in India


1.Economic downturn
2.Fluctuating interest rates
3.Low availability of skilled professionals



1.Merlin group
2.Omaxe Limited
3.Era Infra Engineering Limited

The table above concludes the Hiland Group SWOT analysis along with its marketing and brand parameters.


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