China Communications Construction Company SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 1586

SWOT Analysis of China Communications Construction Company with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

China Communications Construction Company Ltd

Parent Company

China Communications Construction Company Ltd


Construction Services


Real Estate and Construction

Tagline/ Slogan

We are building a connected world


Largest port construction and design company as well as the largest dredging company in China



Based on Geography: Mainland China, Asia pacific, Africa and Americas

Target Group

Predominantly Chinese Government and private projects


Construction company which gives prime importance to Technology Innovation

SWOT Analysis


1. Strong position in all its business segments – infrastructure construction, infrastructure design, dredging and heavy machinery manufacturing
2. Strong order backlog, which indicates company’s secure top-line growth
3. Robust R&D capabilities – The company has 10 national level design institutes, seven national level science and research centres, 14 provincial level science and research centres, 12 research institutes majoring in technology development and seven key laboratories. Received several awards to back it up

4. Has its presence across 80+ countries


1. 90% of its revenues come from China hence over dependence

2. Limited global market share means lesser brand stability


1. Increasing efforts for development of Western China - In recent past, Chinese government has accelerated its efforts to increase the economic growth of western China with its various development plans
2. Growing infrastructure industry in emerging economies - Emerging countries in Asia Pacific, South and Central America, Middle East and Africa are experiencing rapid urban development combined with exponential growth in infrastructure needs


1. Shortage of labor in urban China due to increase in cost of living
2. Susceptible to foreign exchange fluctuations of applicable currencies, since the company derives 10% of its revenue from overseas operations



1. Shanghai Construction Group
2. GuangSha Construction Group Co., Ltd

The table above concludes the China Communications Construction Company SWOT analysis along with its marketing and brand parameters.


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