China State Construction SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 1207

SWOT Analysis of China State Construction with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

China State Construction

Parent Company

China State Construction


Construction Services


Real Estate and Construction

Tagline/ Slogan

Contributing to a happy environment


Third largest construction company in the world



Based on Geography: Mainland China, Asia pacific, Africa and Americas

Target Group

Mainly undertakes projects given by Chinese Government


A company focusing on green building, safety and quality

SWOT Analysis


1. Huge market share (top 3 in the world in the construction sector)

2. Focus on green building, which is not done by many other companies in the field

3. It has projects USA, Singapore, Hongkong and other countries
4. It was one of the largest IPOs raising over $7bn


1. Significant forex losses in the recent years

2. Govt intervention causes lesser flexibility which leads to losses


1. Increasing efforts for development of western China

2. Foreign penetration in the Chinese infrastructure market is difficult because of the dominance of state-owned companies, from which CRCC may profit over the long term


1. Shortage of labor in urban China due to increase in cost of living

2. The growing presence of Chinese state-owned companies abroad, especially Africa, may alienate the local population and lead to rising opposition to their presence in foreign markets



1. China Communications Construction Company Ltd.

2. Shanghai Construction Group

3. GuangSha Construction Group Co., Ltd

The table above concludes the China State Construction SWOT analysis along with its marketing and brand parameters.


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