China Railway Group SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 1362
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SWOT Analysis of China Railway Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

China Railway Group

Parent Company

China Railway Group

Category

Construction Services

Sector

Real Estate and Construction

Tagline/ Slogan

Strive to challenge limits and achieve excellence

USP

Trusted player in the Chinese railway market

STP

Segment

Based on business type: railway, other infrastructure

Based on Geography: Mainland China, Asia pacific, Africa and Americas

Target Group

Railway projects by Chinese Government

Positioning

An Integrated construction group that encompasses infrastructure

construction, survey, design and consulting services, engineering equipment and component manufacturing, property development, and other businesses

SWOT Analysis

Strengths

1. Complete dominance of Chinese Railway market, especially the railway segment

2. Over 200,000 employees work for the organization

3. Strong backing by the Chinese Govt gives a stability and investments

4. It has undertaken projects for making 470km/h fast trains

Weaknesses

1. Significant forex losses in the recent years
2. There is no specific information, other than value, regarding the contracts that the company wins

Opportunities

1. The focus of the government’s stimulus plan on the railways sector promises new contracts
2. Foreign penetration in the Chinese infrastructure market is difficult because of the dominance of state-owned companies, from which CRCC may profit over the long term

Threats

1. Shortage of labor in urban China due to increase in cost of living
2. Continuous deceleration of gross fixed capital formation real growth

3. The growing presence of Chinese state-owned companies abroad, especially Africa, may alienate the local population and lead to rising opposition to their presence in foreign markets

Competition

Competitors

1. China Communications Construction Company Ltd.

2. Shanghai Construction Group

3. GuangSha Construction Group Co., Ltd


The table above concludes the China Railway Group SWOT analysis along with its marketing and brand parameters.

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