Daiwa House Industry SWOT Analysis, Competitors & USP

Posted in Real Estate and Construction, Total Reads: 1905

SWOT analysis of Daiwa House Industry analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Daiwa House Industry SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Daiwa House Industry to benchmark its business & performance as compared to the competitors and industry. Daiwa House Industry is one of the leading brands in the real estate and construction sector. The table below also lists the top Daiwa House Industry competitors and elaborates Daiwa House Industry market segmentation, target group, positioning & Unique Selling Proposition (USP).

Daiwa House Industry SWOT, Competitors, Marketing STP & Brand analysis Table
Daiwa House Industry Brand Analysis
Parent Company

Daiwa House Group


Construction Services


Real Estate and Construction

Tagline/ Slogan

Co-creating values for individuals, communities and people’s lifestyles


Builds houses to tough crime-prevention standards; also provides quake-dampening systems in areas that are earthquake prone

Daiwa House Industry STP

Based on type of business:  construction of apartments, office buildings, large scale residential development, managements of resorts and golf courses, etc.

Based on Geography: Japan, Europe, Rest of Asia, Latin America, Africe and middle east

Target Group

Predominantly single family housing, though it has presence in other segments

Based on geography: dominant presence in Japan with negligible presence in other parts of the world


As a company to trust when it comes to providing housing solutions that adhere to tough crime-prevention standards

Daiwa House Industry SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Daiwa House Industry. Strengths are:

1. Strong position in single family housing – The company builds more than 10,000 houses per year. It became the first manufacturer in the industry to build all houses to tough crime-prevention standards.
2. Diversified operations leading to expanding customer base – Daiwa operates in rental housing, single family houses, commercial facilities, condominiums, and health and leisure segment. This ensures limited fluctuations in revenues
3. Innovation through new technologies - the company launched SMA×Eco ORIGINAL smart house, fitted with lithium ion storage batteries, a photovoltaic power generation system, and the company’s proprietary D-HEMS home energy management system

4. One of the largest Japanese construction companies which specializes in fabricated homes


Here are the weaknesses in the Daiwa House Industry SWOT Analysis:

1. Lack of significant overseas presence - Daiwa House generated almost negligible revenue from international markets. As a result, revenue of Daiwa House is more susceptible to domestic markets
2. Low efficiency leading to low margins – Compared to competitor Sekisui House, Ltd., the revenue and profit per employee have been less over the past few years. This may lead to sustained lower margins for the company


Following are the Opportunities in Daiwa House Industry SWOT Analysis:

1. Renovation business as a new growth business ,the size of the home renovation market which  is expected to increase in the coming years

2. Market expansion opportunities in eco housing - The environment and energy business is expected to become a high worth in the market

3. Fiscal initiatives/incentives could boost demand for real estate construction by the govt


The threats in the SWOT Analysis of Daiwa House Industry are as mentioned:

1. Decline in population and ageing of society could lead to contraction in revenue - Japan has been experiencing negative population growth

2. Rising cost of construction likely to restrict margins - The prices of

raw materials used to manufacture cement such as coal, limestone, clay are increasing

3. Intense competition may erode market share - With maturing Japanese housing sector and economic downturn, the Japanese house builders are facing pressures to retain market share at home and are scouting for opportunities abroad

Daiwa House Industry Competition

Below are the top 4 Daiwa House Industry competitors:

1. Sekisui House, Ltd.
2. Shimizu Corporation
3. Asahi Kasei

4. Kajima Corporation

The brandguide table above concludes the Daiwa House Industry SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Daiwa House Industry. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin