SWOT analysis of Hochtief analyses the brand by its strengths, weaknesses, opportunities & threats. In Hochtief SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Hochtief to benchmark its business & performance as compared to the competitors. Hochtief is one of the leading brands in the real estate and construction sector.
The table below lists the Hochtief SWOT (Strengths, Weaknesses, Opportunities, Threats), top Hochtief competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
Hochtief Brand Analysis | |
---|---|
Parent Company |
Hochtief Group |
Category |
Construction Services |
Sector | |
Tagline/ Slogan |
We are building the future |
USP |
Continuous innovation in the construction sector, helping them stay ahead of competition |
Hochtief STP | |
Segment |
Based on geography - Europe, the Americas, Australia, Asia, Africa Based on project type - infrastructure projects, real estate and facilities |
Target Group |
Targets projects predominantly in Europe, the Americas, Australia and Asia Delivers integrated services covering life cycle of infrastructure projects, real estate and facilities |
Positioning |
As a single point for all solutions – from financing and construction to operations |
SWOT Analysis of Hochtief | |
Hochtief Strengths |
Below are the Strengths in the SWOT Analysis of Hochtief: 1. Leading edge in construction industry through innovations - In total, HOCHTIEF's US subsidiary Turner has constructed 300 buildings using Building Information Modelling. The company’s Australian subsidiary Leighton installed a new warning system developed by its subsidiary Visionstream |
Hochtief Weaknesses |
Here are the weaknesses in the Hochtief SWOT Analysis: 1. Leighton’s compliance with code of ethics seems to be a cause for concern – Hochtief is a majority stakeholder in Leighton, which in February 2012 announced that it had voluntarily reported to the Australian Federal Police (AFP) a possible breach of its Code of Ethics that, if substantiated, may contravene Australian laws |
Hochtief Opportunities |
Following are the Opportunities in Hochtief SWOT Analysis: 1. Growth in offshore wind farms - HOCHTIEF Offshore Development Solutions acquired the four offshore wind farms, North Sea Windpower 4-7 (NSWP 4-7), from project developer Enova 3. Contribution to geothermal energy - HOCHTIEF Concessions has two projects underway in this high-growth segment. This creates an opportunity for HOCHTIEF to expand the growing geothermal market |
Hochtief Threats |
The threats in the SWOT Analysis of Hochtief are as mentioned: 1. Intense competition which could affect the company's earnings growth and market share - The competition is becoming increasingly intensive as project opportunities are fewer, while more and more companies are vying for them. Price competition is escalating, especially when it comes to small and medium-sized projects conditions in the US deteriorating and if it continues to display prolonged economic slowdown in the future, HOCHTIEF's revenue from this segment will be adversely affected 3. Rising input costs - HOCHTIEF will have to deal with an uptrend in raw material costs which will pressurize margins |
Hochtief Competition | |
Hochtief Competitors |
Below are the top 3 competitors of Hochtief: 1. Bechtel 2. Hornbach Holding 3. Bilfinger Berger |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Hochtief. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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