Obayashi Corporation SWOT Analysis, Competitors & USP

Posted in Real Estate and Construction, Total Reads: 1417

SWOT analysis of Obayashi Corporation analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Obayashi Corporation SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Obayashi Corporation to benchmark its business & performance as compared to the competitors and industry. Obayashi Corporation is one of the leading brands in the real estate and construction sector. The table below also lists the top Obayashi Corporation competitors and elaborates Obayashi Corporation market segmentation, target group, positioning & Unique Selling Proposition (USP).

Obayashi Corporation SWOT, Competitors, Marketing STP & Brand analysis Table
Obayashi Corporation Brand Analysis
Parent Company

Obayashi Corporation


Construction Services


Real Estate and Construction

Tagline/ Slogan



Presence across the entire vertical chain, providing solutions for planning design, construction, operations and maintenance

Obayashi Corporation STP

Construction and engineering services

Target Group

Construction services, engineering and urban development

Predominantly Japan; also targets


Positioned as a company that is present across the vertical chain, that provides integrated solutions to its client

Obayashi Corporation SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Obayashi Corporation. Strengths are:

1.  Wide geographic presence helping maintain market leading position - has an extensive presence in Japan, North America, Asia, Europe and Middle East.

2. The company undertook various projects in North America such as Metro Gold Line Eastside Extension Project, Central Link Light Rail Beacon Hill Tunnel & Station, and Golden Gate Bridge Seismic Retrofit.

3. Comprehensive range of services providing better control over the whole process - The company provides solutions for various stages including planning design, construction, operations and maintenance.

4.Obayashi also handles the management of specialized tasks by collaborating with many vendors. The company's vertical integration provides it with better control over the whole process, which helps it in improving overall efficiency

5. It is among the top construction companies in Japan and is also listed on Nikkei


Here are the weaknesses in the Obayashi Corporation SWOT Analysis:

1. Inability to arrest sales decline leading to erosion in net asset value

2. Limited geographic presence as it is restricted only to Japan


Following are the Opportunities in Obayashi Corporation SWOT Analysis:

1.  Focus on emerging economies - derives most of its revenues from Japan alone. Its presence in regions across the world provides it with a good opportunity to expand into the emerging economies, which are recouping faster than the developed ones.

2. Private finance initiative business - Obayashi has made a significant presence in the Japanese private finance initiative (PFI) business. Obayashi's first mover advantage and substantial number of projects would create an opportunity to generate more revenues.

3. Japanese recovery and reconstruction process, post the Fukushima earthquake provides the company with a huge opportunity


The threats in the SWOT Analysis of Obayashi Corporation are as mentioned:

1. Surge in raw material prices could affect margins - Increasing raw material prices would result in higher cement prices, which will decline the demand for cement and thus further deteriorate the construction activity affecting Obayashi's margins.

2. Shortage of skilled labor - the percentage of working-age population in the country is expected to decrease

Obayashi Corporation Competition

Below are the top 4 Obayashi Corporation competitors:

1. Sekisui House, Ltd.
2. Shimizu Corporation
3. Asahi Kasei

4. Kajima Corporation

The brandguide table above concludes the Obayashi Corporation SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Obayashi Corporation. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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