Royal Boskalis Westminster NV SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 1656

SWOT Analysis of Royal Boskalis Westminster NV with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Royal Boskalis Westminster NV

Parent Company

Royal Boskalis Westminster NV


Construction Services


Real Estate and Construction

Tagline/ Slogan



Largest global company in dredging and earth-moving industry



Construction services

Target Group

Dredging and earthmoving, maritime infrastructure and maritime services sectors


Positioned as a safe player in D&E industry; No injuries, no accidents

SWOT Analysis


1.  Strong position in the global dredging and earthmoving industry - provides economies of scale benefits and long term business visibility.

2. Strong order book - Despite the worsened market conditions, the company succeeded in keeping the order book well-filled with high-quality projects

3. One of the worlds largest dredging fleet companies in the world

4. Nearly 14,000 people are an active part of the workforce


1. Excessive dependence on one segment makes the company more risk prone - the company is highly dependent on dredging and earthmoving segment for most of its revenues

2. Limited global presence is a cause for concern for the company


1.  Growth of infrastructure sector in emerging economies - According to industry estimates, emerging and developing economies are expected to account for half of the global construction

2. Acquisitions and mergers enhance the company's position - merger with Smit and acquisition of MNO Vervat complement the capabilities of Royal Boskalis, providing a competitive advantage in its market


1. Climate change can impact ports infrastructure and dredging requirements

2.  Risks associated with the dredging industry - Royal Boskalis is at a threat from the characteristics of the dredging industry. Though the company takes enough measures to minimize this risk, any force

majeure event is likely to cause a severe damage to the company's financial position

3. Foreign exchange fluctuations - While a strong US dollar increases the revenues of the company, the weakening dollar would have the reverse effect



1. SMB Offshore

2. Dragados

3. Koninklijke BAM Groep


The table above concludes the Royal Boskalis Westminster NV SWOT analysis along with its marketing and brand parameters.


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