Abengoa SWOT Analysis, Competitors & USP

Posted in Real Estate and Construction, Total Reads: 2703

SWOT Analysis of Abengoa with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Construction Services


Real Estate and Construction

Tagline/ Slogan

Innovative technology solutions for sustainability


Successful research and implementation of sustainable technology in Spain as well as exporting them globally

Abengoa STP


Construction and real estate services

Target Group

Engineering & construction, Concession-type infrastructures and Industrial production

Predominantly Spain; also other European countries


Committed to finding solutions to climate change and putting them into practice

Abengoa SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Abengoa :

1.  Abengoa has signed an agreement with aluminum company Novelis to manage the aluminum dross produced by the recycling plant of Novelis; will make the company self-sufficient in aluminium

2. Abengoa has made strategic acquisitions to strengthen its position

3. Over 25,000 employees form a part of the workforce

4. Presence in 80 countries shows the reach of the brand

5. The company has expertise in echnologies include concentrated solar power, second generation biofuels, and desalination


1. Decline in operating margins despite increase in revenue over the same period; shows a concern area

2. Geographic limitation for company means limited market share


1.  Positive outlook of the Spanish construction and engineering industry

2. Global penetration in emerging economies

3. Strategic aquisitions and tie-ups would boost company image


1. Weak European construction industry
2. Weak economic conditions in Spain a cause of concern
3. Stringent Government regulations - The company is subject to extensive and complex laws and regulations that affect the land

development and construction process, including laws and regulations related to zoning, permitted land uses, levels of density, building design, warranties, storm water, and use of open spaces

Abengoa Competition


Below are the 3 main Abengoa competitors :

1. ACS, Actividades de Construcción y Servicios, S.A.

2. Ferrovial, S.A.

3. Fomento de Construcciones y Contratas, S.A.


The brandguide table above concludes the Abengoa SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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