SWOT Analysis of Abengoa with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Abengoa |
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Parent Company |
Abengoa |
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Category |
Construction Services |
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Sector |
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Tagline/ Slogan |
Innovative technology solutions for sustainability |
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USP |
Successful research and implementation of sustainable technology in Spain as well as exporting them globally |
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Abengoa STP |
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Segment |
Construction and real estate services |
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Target Group |
Engineering & construction, Concession-type infrastructures and Industrial production Predominantly Spain; also other European countries |
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Positioning |
Committed to finding solutions to climate change and putting them into practice |
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Abengoa SWOT Analysis |
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Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Abengoa : 1. Abengoa has signed an agreement with aluminum company Novelis to manage the aluminum dross produced by the recycling plant of Novelis; will make the company self-sufficient in aluminium 2. Abengoa has made strategic acquisitions to strengthen its position 3. Over 25,000 employees form a part of the workforce 4. Presence in 80 countries shows the reach of the brand 5. The company has expertise in echnologies include concentrated solar power, second generation biofuels, and desalination |
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Weaknesses |
1. Decline in operating margins despite increase in revenue over the same period; shows a concern area 2. Geographic limitation for company means limited market share |
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Opportunities |
1. Positive outlook of the Spanish construction and engineering industry 2. Global penetration in emerging economies 3. Strategic aquisitions and tie-ups would boost company image |
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Threats |
1. Weak European construction industry development and construction process, including laws and regulations related to zoning, permitted land uses, levels of density, building design, warranties, storm water, and use of open spaces |
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Abengoa Competition |
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Competitors |
Below are the 3 main Abengoa competitors : 1. ACS, Actividades de Construcción y Servicios, S.A. 2. Ferrovial, S.A. 3. Fomento de Construcciones y Contratas, S.A. |
The brandguide table above concludes the Abengoa SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Abengoa. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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