Enka SWOT Analysis, Competitors & USP

Posted in Real Estate and Construction, Total Reads: 1868

SWOT Analysis of Enka with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

ENKA İnşaat ve Sanayi A.Ş.


Construction Services


Real Estate and Construction

Tagline/ Slogan

Engineering for a better future


Achieving “Zero Accident” policy -  protection from every kind of pollution, hazard and accident that may result from its business

Enka STP


Real estate and construction services

Target Group

Predominantly Asian, European and African countries; Engineering & construction, energy investments, real estate, trade & manufacturing


Positioned as a company focusing on excellence, innovation, speed and safety, as is evident from its Vision and Values

Enka SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Enka :

1.  Growing business outlook in engineering and construction - Rreshen-Kalimask Motorway in Albania, the Shakhtar Donetsk Stadium in Donetsk, Ukraine, the Toyota Car and Assembly Plant in St. Petersburg, Russia etc

2. Presence in diverse sectors which reduces risk – Enka has projects in sectors which include Engineering & Construction, Energy, Real estate and Trade & manufacturing

3. One of the most prominent construction services company in Turkey

4. Nearly 30,000 people for a part of the company's workforce

5. Its service portfolio has power generation, motorways, airports, petroleum services etc


1. Declining profit margins despite increasing revenues is a concern

2. The company has concentrated majority of its projects in Russia - highly vulnerable to the uncertainties of a single geographical market. Company might get adversely affected when there’s a slowdown in Russia


1. Focus on emerging economies - Countries in the Asia Pacific region such as China and India are experiencing rapid urban development combined with exponential growth in infrastructure needs and are looking for energy-efficient solutions

2. Growing emphasis of achieving energy efficiency in Europe - Energy efficiency is one of the key objectives that the European Unions Strategy plans to achieve

3. Strategiv acquisitions and global penetrations can boost reach


1. Negative Trends in European economy - construction output in euro area declined

2. Government regulations - The group is subject to extensive and complex laws and regulations that affect the land development and construction process, including laws and regulations related to zoning, permitted land uses, levels of density, building design, warranties, storm water, and use of open spaces

3. Unfavorable market conditions and global recessions can affect the performances

Enka Competition


Below are the 3 main Enka competitors :

1. Vinci

2. Bouygues SA

3. Halliburton Company


The brandguide table above concludes the Enka SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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