Fomento de Construcciones y Contratas SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 839

SWOT Analysis of Fomento de Construcciones y Contratas with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Fomento de Construcciones y Contratas

Parent Company

Fomento de Construcciones y Contratas, S.A.


Construction Services


Real Estate and Construction

Tagline/ Slogan

Services for urban communities


World leader in environmental services and infrastructure



Real estate and construction services

Target Group

Infrastructure services, environmental services, and renewable energy services. Predominantly Spain; also present in the UK, Central and Eastern Europe and the US


Positioned as a company that strives to provide services to the urban communities in the geographies in which it operates

SWOT Analysis


1.  Broad portfolio enhances customer base - Apart from construction, FCC is also involved in solid waste collection and disposal, street-cleaning, water supply, maintenance of drinking and waste water treatment plants, cement manufacture etc

2. Strong order backlog shows a good market position for the company

3. 90,000+ people are with the organisation making it a strong workforce

4. It is one of the largest real estate companies in Spain


1. Geographic concentration - highly dependent on the European market for its revenues.

2. Poor financial performance - FCC’s revenues declined at a compounded annual change rate is a concern


1.  Divestments likely to help in improving profitability - FCC entered into an agreement to sell its properties

2. Installation of digital newsstands - Cemusa, a subsidiary of FCC, specializing in the design, manufacture, installation and maintenance of urban furniture, installed the world's first digital newsstands. First mover advantage in selling the advertising space and thus increase its visibility

3. Global expansion by international tie-ups and partnerships


1. The US and European construction markets continue to remain sluggish

2. Environmental regulations - There are increasing demands to use non-hazardous substances in construction and cement manufacturing including non-lead based paints, recyclable plastics and metals treated with non-carcinogenic chemicals.

3. Economic fluctuations and recession can affect operations and raw material costs



1. ACS, Actividades de Construcción y Servicios, S.A.

2. Ferrovial, S.A.

3. Dragados, S.A.


The table above concludes the Fomento de Construcciones y Contratas SWOT analysis along with its marketing and brand parameters.


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