GS Engineering & Construction SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of GS Engineering & Construction analyses the brand/company with its strengths, weaknesses, opportunities & threats. In GS Engineering & Construction SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like GS Engineering & Construction to benchmark its business & performance as compared to the competitors and industry. GS Engineering & Construction is one of the leading brands in the real estate and construction sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top GS Engineering & Construction competitors and includes GS Engineering & Construction target market, segmentation, positioning & Unique Selling Proposition (USP).

GS Engineering & Construction SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
GS Engineering & Construction Brand Analysis
Parent Company

GS Engineering & Construction

Category

Construction Services

Sector

Real Estate and Construction

Tagline/ Slogan

-

USP

Has an aggressive growth strategy, closing deals all over the globe, at a fast pace

GS Engineering & Construction STP
GS Engineering & Construction Segmentation

Construction services and real estate

GS Engineering & Construction Target Market

South Korea, India, China, Indonesia, Iran, Saudi Arabia, Italy, UAE and Vietnam

Proposal engineering, piping stress analysis, field engineering, procurement and construction support

GS Engineering & Construction Positioning

Aiming for sustainable growth and development by being socially responsible

GS Engineering & Construction SWOT Analysis
GS Engineering & Construction Strengths

Below are the Strengths in the SWOT Analysis of GS Engineering & Construction:

1.  GS E&C India Pvt. Ltd., one of its subsidiaries in India  has gained steam in the Indian markets, closing many a deal with good clients

2. Strong emphasis on R&D and continuous development; has a  dedicated Research Institute

3. Aggressive in striking and closing deals with many deals being done in India, UAE

4. A very good order backlog in all the subsidiaries of the company, despite tough economic conditions

GS Engineering & Construction Weaknesses

Here are the weaknesses in the GS Engineering & Construction SWOT Analysis:

1. Very less geographical diversification – predominant operations only in parts of Asia and Middle east; this means that the company is open to risks of an economic slowdown in the Asian region

2. Limited bargaining power when it comes to bidding – being relatively new to the industry, compared to industry stalwarts, GS E&C might not have a huge bargaining power when it comes to closing huge deals

GS Engineering & Construction Opportunities

Following are the Opportunities in GS Engineering & Construction SWOT Analysis:

1. GS E&C won Refinery Construction Project; through this, the company can make Turkey one of its strongholds and expand further

2. Expansion opportunity in Indonesia through contract for building a huge mall in the country

3. Strategic acquisitions and global tie-ups can boost the companies performance

GS Engineering & Construction Threats

The threats in the SWOT Analysis of GS Engineering & Construction are as mentioned:

1. Economic slowdown in Asian market might adversely affect company’s profitability since it has not diversified its geographical risk

2. Heavy competition in all the sectors of its operations, from companies which are much bigger and older than GS E&C

GS Engineering & Construction Competition
Competitors

Below are the top 3 GS Engineering & Construction competitors:

1. Hyundai Engineering & Construction Co., Ltd.

2. Daewoo Engineering & Construction Co., Ltd.

3. Samsung C&T Corporation


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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