KBR Inc SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 1471

SWOT Analysis of KBR Inc with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

KBR (earlier Kellogg, Brown and Root)


Construction Services


Real Estate and Construction

Tagline/ Slogan

Delivering responsibly


The company’s ability to deliver all of its projects on time; it still holds the track record



Construction services and real estate

Target Group

Predominantly USA and Australia; also parts of Africa, UK, Asia and Middle East

Engineering, procurement, project and program management, operations and maintenance, logistics support and lifecycle services


Positioned as a company that is environmentally conscious. Newsweek ranked KBR among the world’s greenest companies

SWOT Analysis


1.  Has a heritage of over 100 years, coupled with a vast expertise in engineering and construction; can be trusted by clients to deliver on time, every time

2. KBR has operations in a number of sectors including Hydrocarbons, civil infrastructure, industrial, power, government & defense; sector diversification mitigates sector risk

3. Has presence in 30 countries across the globe; this diversification reduces country risk to an extent

4. Profitable on the back of strong revenues; despite its huge size, the costs are under control

5. Over 27,000 employees are a part of its workforce


1. Decline in operating income and revenue is a case of concern for the company alongwith allegations of corruption with politicians

2. While it is good to have operations in diverse sectors, it could blunt the strategic direction in which the firm would go in the future


1.  KBR was selected as the preferred contractor for Australian Water Plan; the company can use this as a great launch to ramp up its operations in Australia

2. Significant presence in the Middle East could generate some new contracts

3. Recently bagged a contract to provide technology and engineering for China’s largest aniline plant; good entry/expansion node for China operations


1. The epicenter of the credit crunch is in the company’s home market, the United States of America

2. Intense competition likely to erode profits – a number of local and international competitors present, especially in the engineering and construction sector



1. Fluor Corporation

2. Parsons Corporation

3. AMEC plc

The table above concludes the KBR Inc SWOT analysis along with its marketing and brand parameters.


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