NCC AB SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 1411

SWOT Analysis of NCC AB with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

NCC Group


Construction Services


Real Estate and Construction

Tagline/ Slogan

We create future environments for working, living and communication


Sweden’s leading construction company



Construction services and real estate

Target Group

Predominantly Sweden; also a few other European countries

Building and housing, roads, electrical, irrigation, railways, power


Positioned as a company that takes projects which make a difference

SWOT Analysis


1.  Huge order backlog – a number of projects with great value have been lined up for the company; sends a positive vibe about reliability of company

2. Steady growth in revenues at the back of a strong order backlog, over the years

3. Good reputation among the clients of Sweden and other European countries which in turn helps in gaining new clients

4. Has a robust client base which imparts business stability

5. Over 17000 employees form a part of its workforce

6. One of the largest construction companies in the Nordic region offering road development, housing, property deals etc


1. Litigations tarnish NCC's reputation – the Swedish Road

Administration and a number of municipalities have announced damage claims against NCC due to the alleged collusive cartels

2. Inability to generate continuous profit margins – the company has not been generating good margins despite a steady increase in revenues


1.  The company is currently building a district in the centre of Stockholm with offices, retail space, housing etc. Successful completion of project would lead to more lead generation in Stockholm, its breeding ground

2. Right in the heart of Malmö NCC is developing a new attractive office building with strong environmental and climate-wise solutions. Many more such project opportunities in Europe


1. Intense competition - Price competition is escalating, especially when it comes to small and medium-sized projects

2. Rising raw material prices - fluctuations in the price of crude oil and foreign exchange fluctuations will have their negative effect. This increase in the costs of key raw materials would bring in pricing pressures and the company will witness its margins getting thinned

3. The economic condition in the US has been weak. NCC's bid to venture into the commercial development in the US may not be successful



1. Skanska

2. Peab

3. YIT

4. Veidekke

The table above concludes the NCC AB SWOT analysis along with its marketing and brand parameters.


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