Obrascon Huarte Lain OHL SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Obrascon Huarte Lain OHL analyses the brand by its strengths, weaknesses, opportunities & threats. In Obrascon Huarte Lain OHL SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Obrascon Huarte Lain OHL to benchmark its business & performance as compared to the competitors. Obrascon Huarte Lain OHL is one of the leading brands in the real estate and construction sector.

The table below lists the Obrascon Huarte Lain OHL SWOT (Strengths, Weaknesses, Opportunities, Threats), top Obrascon Huarte Lain OHL competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Obrascon Huarte Lain OHL SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Obrascon Huarte Lain OHL Brand Analysis
Parent Company

OHL Group


Construction Services


Real Estate and Construction

Tagline/ Slogan

Creating value under sustainable conditions


100 years of experience and significant operations in 30 countries across all five continents

Obrascon Huarte Lain OHL STP

Construction services and real estate

Target Group

Asia Pacific, Spain, Europe, Latin America, Mexico, MENA Area and North America

Transportation infrastructure, building construction and construction of industrial plant


Positioned as a company that maintains a strong commitment to the principle of prudence

SWOT Analysis of Obrascon Huarte Lain OHL
Obrascon Huarte Lain OHL Strengths

Below are the Strengths in the SWOT Analysis of Obrascon Huarte Lain OHL:

1.  World leader in hospital and railway construction – gives it a competitive advantage while striking deals across the globe

2. Strong appetite for growth – merger between Obrascon and Huarte in January 1998; Lain joins the league in May 1999 to form OHL, as it is known today. Indicates a strong appetite for growth and inorganic expansion

3. Fourth largest contractor in Latin America – has a thriving business in that part of the world which it can leverage upon

4. The parent company OHL group has operations in 5 divisions – concessions, construction, industrial , development and services; the 5 businesses together cover over 30 countries of the world in operations

5. Over 22,000+ people are employed with the organization worldwide

Obrascon Huarte Lain OHL Weaknesses

Here are the weaknesses in the Obrascon Huarte Lain OHL SWOT Analysis:

1. Diminishing order backlog – though the company had a good sales turnover  the order backlog over the years has been diminishing due to excess competition and current economic conditions

2. Too much concentration geography-wise on Spain – though the company has presence in over 30 countries, majority of its revenues come out of Spain and hence has a risk of losing profits/business when Spanish economy is not doing well.

Obrascon Huarte Lain OHL Opportunities

Following are the Opportunities in Obrascon Huarte Lain OHL SWOT Analysis:

1.  Expansion in Czech market through stake in Brno building group – the company recently struck a deal to buy shareholding in Brno building group

2. Positive outlook of the Spanish construction and engineering industry - the Spanish construction and engineering industry is forecast to grow considerably

3. More global business through partnerships and acquisitions

Obrascon Huarte Lain OHL Threats

The threats in the SWOT Analysis of Obrascon Huarte Lain OHL are as mentioned:

1. Sluggish US and European construction markets - According to the US Census Bureau, total construction spending was slow. Declining construction spending in these regions will adversely affect the company’s revenues

2. Increase in operating expenses - There are increasing demands to use non-hazardous substances in construction and cement manufacturing including non-lead based paints, recyclable plastics and metals treated with non-carcinogenic chemicals.

3. Improved performance of domestic as well as global competitors

Obrascon Huarte Lain OHL Competition
Obrascon Huarte Lain OHL Competitors

Below are the top 3 competitors of Obrascon Huarte Lain OHL:

1. ACS

2. Ferrovial

3. FCC

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Obrascon Huarte Lain OHL. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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