URS Corporation SWOT Analysis, Competitors & USP

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SWOT Analysis of URS Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

URS Corporation

Parent Company

URS Corporation


Construction Services


Real Estate and Construction

Tagline/ Slogan



Ranked among the top in ENR’s list of Top 200 Environmental firms

URS Corporation STP


Construction services and real estate

Target Group

Targets countries in all 5 continents; predominantly USA though

Federal, Oil & Gas, Infrastructure, Industrial and Power


Positioned as a firm that takes immense care of the environment while carrying out its operations; treats environmental consciousness with high priority

URS Corporation SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of URS Corporation :

1.  Increasing net income over the years.This shows that the company is targeting the right clients and completing projects/services on time

2. Among the top in military friendly employers across the world, according to a report. Sends a strong message to the outside world that employees are taken care of

3. Provides services in a number of sectors – Infrastructure, Oil & Gas, Power, Industrial and Federal. This diversification negates sector risk from impacting the company bottom line

4. Globally ranked second in the construction of highways; has a competitive advantage when it comes to closing deals in this sector

5. 56,000+ employees are a part of this huge organization operating in  over 50 countries


1. While it is good to have operations in diverse sectors, it could blunt the strategic direction in which the firm would go in the future; the company currently has many sectors in which it operates. It needs to identify the sectors which are its cash cows and make it more robust

2. Poor performance of Oil & Gas division; reporting less revenues. This may be due to the effects of the federal government shutdown, the uncertainty surrounding the federal budget, and sequestration, and the impacts of weather-related delays, especially in the Canadian oil and gas fields


1.  Right from 1970s, the company has been on an acquiring spree, acquiring many companies including Madigan-Praeger; Coverdale and Colpitts; John A. Blume and Associates; Hill Dreman Chase; and Dalton, Dalton and Newport; it could capitalize on such acquisition opportunities in areas where it is operating.

2. Cashing in on new military projects that have a huge scope, in USA and other countries

3. Global expansion and tieups can boost company’s image


1. Intense competition likely to erode profits – a number of local and international competitors present, especially in the engineering and construction sector

2. Rise in raw material costs could make a deep blow in company’s bottom line

URS Corporation Competition


Below are the 3 main URS Corporation competitors :

1. Fluor Corporation

2. KBR, Inc.

3. AECOM Technology Corporation

The brandguide table above concludes the URS Corporation SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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