Everton FC SWOT Analysis, Competitors & USP

Posted in Sports Teams and Events, Total Reads: 1323

SWOT Analysis of Everton FC with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Everton F.C.

Parent Company

Public Limited company


Football – English Premier League


Sports Teams and Events

Tagline/ Slogan

Nothing but the best is good enough


Most consistent team in the league for over 100 years

Everton FC STP


Millions of football fans around the globe

Target Group

Men in the age group 15 and above locally and globally


People’s club

Everton FC SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Everton FC :

1. Presence of promising talent in the first team
2. One of the best youth development facilities
3. Toughest of competitors for the Big clubs
4. Success locally and globally has increase brand recognition

5. Sales of merchandise have been boosting revenues

6. Have a strong legacy of winning many major tournaments


1. Inability to take the leap from good to elite as they have failed to win major tournaments
2.Limited funds compared to the big football clubs


1. Expand brand presence by reaching our to emerging economies 
2. Achieving Euro qualification and improving their brand of Football

3. Winning trophies can increase brand value and generate revenues


1. Recent resurgence of other clubs and dominance of big clubs
2. Poor performances can relegate the club and deteriorate the brand

3. Financial instability can affect funds of the club

Everton FC Competition


Below are the 6 main Everton FC competitors :

1. Liverpool

4. Manchester United

5. Chelsea

6. Arsenal

The brandguide table above concludes the Everton FC SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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