SWOT Analysis of Celtic FC with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Celtic F.C. |
|
Parent Company |
The Celtic Football Club and Athletic Club Ltd |
Category |
Club Football |
Sector |
|
Tagline/ Slogan |
Our Day will Come; Welcome to Paradise |
USP |
First British team to win the European Cup, Scottish League Championship, the Scottish Cup, the Scottish league cup and the Glasgow cup |
Celtic FC STP |
|
Segment |
Sports enthusiasts in the UK |
Target Group |
Football enthusiasts from Ireland and Scots of Irish descent |
Positioning |
The football club of the Irish, for the Irish and by the Irish |
Celtic FC SWOT Analysis |
|
Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Celtic FC : 1. One of the most loved Scottish football clubs with 45 league titles |
Weaknesses |
1.Not performed as well on the European stage & have limited global appeal |
Opportunities |
1.Celtic F.C. can leverage its brand by opening up training centers in newer markets like South east Asia, India, China, Africa etc.. |
Threats |
1.Increase in performance of other clubs can reduce their performances and positions |
Celtic FC Competition |
|
Competitors |
Below are the 3 main Celtic FC competitors : 1.Rangers F.C. |
The brandguide table above concludes the Celtic FC SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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