Aston Villa FC SWOT Analysis, Competitors & USP

Posted in Sports Teams and Events, Total Reads: 2409

SWOT analysis of Aston Villa FC analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Aston Villa FC SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Aston Villa FC to benchmark its business & performance as compared to the competitors and industry. Aston Villa FC is one of the leading brands in the sports teams and events sector. The table below also lists the top Aston Villa FC competitors and elaborates Aston Villa FC market segmentation, target group, positioning & Unique Selling Proposition (USP).

Aston Villa FC SWOT, Competitors, Marketing STP & Brand analysis Table
Aston Villa FC Brand Analysis
Parent Company

Reform Acquisitions LLC


Football Club


Sports Teams and Events

Tagline/ Slogan



Founding members of the “Football League” in 1888 and the “Premier League” in 1992 and have produced 73 national team players for England, a record

Aston Villa FC STP

Global football aficionados and a large fan base in the UK particularly in the Midlands

Target Group

Predominantly males in the region of 25-39 years


One of the oldest and the most successful football clubs ever to play in England

Aston Villa FC SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Aston Villa FC. Strengths are:

1. Aston Villa has an illustrious past winning European Cup, FA Cup, UEFA Super Cup in 1982 &Football league cup
2. Large support base- Most prominent fans are are Prince William, David Cameron etc
3. Fans involved in decision-making process with meetings held once every 3 months
4. One of few elite clubs to play EPL every year since its inception in 1992

5. Strong recognition of the brand, even globally

6. Loyal fans add to revenues through club merchandise


Here are the weaknesses in the Aston Villa FC SWOT Analysis:

1.Have not won any major cup since a long time, which has affected its position 
2.Limited global appeal as compared to the global football clubs from EPL, La Liga etc


Following are the Opportunities in Aston Villa FC SWOT Analysis:

1.Better Brand management of Aston Villa as it has low brand visibility and loyalty among the big clubs
2.Tap global fan base particularly in the US, Canada, Australia and other emerging markets

3. Winning major trophies can revive the brand further and boost sales through merchandise


The threats in the SWOT Analysis of Aston Villa FC are as mentioned:

1.No clarity on the future owner of the club and their relationship with club’s supporters
2.Relegation to Football League Championship can hamper brand

3. Increasing dominance of bigger clubs can dilute their brand further

Aston Villa FC Competition

Below are the top 4 Aston Villa FC competitors:

1.Birmingham City
2. West Bromwich Albion
3.Wolverhampton Wanderers
4.Coventry City

The brandguide table above concludes the Aston Villa FC SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Aston Villa FC. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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