Aberdeen FC SWOT Analysis, Competitors & USP

Posted in Sports Teams and Events, Total Reads: 2581

SWOT analysis of Aberdeen FC analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Aberdeen FC SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Aberdeen FC to benchmark its business & performance as compared to the competitors and industry. Aberdeen FC is one of the leading brands in the sports teams and events sector. The table below also lists the top Aberdeen FC competitors and elaborates Aberdeen FC market segmentation, target group, positioning & Unique Selling Proposition (USP).

Aberdeen FC SWOT, Competitors, Marketing STP & Brand analysis Table
Aberdeen FC Brand Analysis
Parent Company

Stewart Milne


Football Club


Sports Teams and Events

Tagline/ Slogan

The Sheep are on Fire


Only Scottish football team to win 2 European Cups in 1983

Aberdeen FC STP

Football enthusiasts who follow Scottish Premier League (SPL)

Target Group

Football enthusiasts who live in Northern Scotland


Most successful football club in Northern Scotland

Aberdeen FC SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Aberdeen FC. Strengths are:

1. Most successful club in Northern Scotland and the only one to play in SPL from Aberdeen and surrounding areas
2. Won the Scottish League Cup which will galvanize support from their supporters
3. Pittodrie stadium is the Britain’s all covered, all-seater stadium

4. Strong presence in UK as a brand

5. Has good revenues from the sale of merchandise


Here are the weaknesses in the Aberdeen FC SWOT Analysis:

1.Have a limited number of trophies as compared to other big football clubs

2.Dont have global fan following and hence limited revenues


Following are the Opportunities in Aberdeen FC SWOT Analysis:

1.Alex Fergusson coached Aberdeen before Man U, can build on this legacy to attract newer fans from across the world
2. Aberdeen F.C. fans can expand their fan base beyond Northern Scotland

3. Growth of football globally can benefit the brand through associations & global partnerships


The threats in the SWOT Analysis of Aberdeen FC are as mentioned:

1.Plan for  new bigger stadium has been thwarted by the local authorities
2.Lack of interest in fans due to absence of derby matches

3. Loss of matches can lead to dilution of brand

Aberdeen FC Competition

Below are the top 3 Aberdeen FC competitors:

1.Iverness CT
2.Celtic F.C.
3.Dundee United

The brandguide table above concludes the Aberdeen FC SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Aberdeen FC. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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