Kent County Cricket Club SWOT Analysis, Competitors & USP

Posted in Sports Teams and Events, Total Reads: 1917
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SWOT Analysis of Kent County Cricket Club with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kent County Cricket Club

Parent Company

Kent County Cricket Club

Category

Cricket: English County

Sector

Sports Teams and Events

Tagline/ Slogan

Together we are Kent

USP

Produces High quality wicket keepers for National Team

Kent County Cricket Club STP

Segment

Followers of Cricket Worldwide

Target Group

Cricket lovers from all age groups

Positioning

The birthplace of cricket

Kent County Cricket Club SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Kent County Cricket Club. Strengths are:

1. County club with a strong image heritage
2. Past association with Indian Cricketers resulting in increased popularity among Indian community in UK
3.Strong branding and advertising 
4. Focus on nurturing young talents through youth academies
5. Strong sponsorship from prominent brands

Weaknesses

Here are the weaknesses of Kent County Cricket Club :

1.Doesn’t have a global appeal
2.Money spinning leagues & teams like IPL giving intense competition

Opportunities

Following are the Opportunities of Kent County Cricket Club :

1.Live up to its billing as the birthplace of cricket
2.Recruiting global names to promote itself
3.More advertising and coming up with cricket academies in countries outside England

Threats

The threats of Kent County Cricket Club are as mentioned :

1.Dimnishing stature 
2.Losing out on revenues due to poor returns
3.Decreasing fan loyalty

Competitison

Competitors

Below are the 2 main Kent County Cricket Club competitors :

1. Surrey County Cricket Club
2. Glamorgan County Cricket Club


The brandguide table above concludes the Kent County Cricket Club SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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