Kent County Cricket Club SWOT Analysis, USP & Competitors

Posted in Sports Teams and Events, Total Reads: 1188

SWOT Analysis of Kent County Cricket Club with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kent County Cricket Club

Parent Company

Kent County Cricket Club


Cricket: English County



Tagline/ Slogan

Together we are Kent


Produces High quality wicket keepers for National Team



Followers of Cricket Worldwide

Target Group

Cricket lovers from all age groups


The birthplace of cricket

SWOT Analysis


1. County club with a strong image heritage
2. Past association with Indian Cricketers resulting in increased popularity among Indian community in UK
3.Strong branding and advertising 
4. Focus on nurturing young talents through youth academies
5. Strong sponsorship from prominent brands


1.Doesn’t have a global appeal
2.Money spinning leagues & teams like IPL giving intense competition


1.Live up to its billing as the birthplace of cricket
2.Recruiting global names to promote itself
3.More advertising and coming up with cricket academies in countries outside England


1.Dimnishing stature 
2.Losing out on revenues due to poor returns
3.Decreasing fan loyalty



1. Surrey County Cricket Club
2. Glamorgan County Cricket Club

The table above concludes the Kent County Cricket Club SWOT analysis along with its marketing and brand parameters.


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