Kent County Cricket Club SWOT Analysis, Competitors & USP

Posted in Sports Teams and Events, Total Reads: 2470

SWOT analysis of Kent County Cricket Club analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Kent County Cricket Club SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Kent County Cricket Club to benchmark its business & performance as compared to the competitors and industry. Kent County Cricket Club is one of the leading brands in the sports teams and events sector. The table below also lists the top Kent County Cricket Club competitors and elaborates Kent County Cricket Club market segmentation, target group, positioning & Unique Selling Proposition (USP).

Kent County Cricket Club SWOT, Competitors, Marketing STP & Brand analysis Table
Kent County Cricket Club Brand Analysis
Parent Company

Kent County Cricket Club


Cricket: English County


Sports Teams and Events

Tagline/ Slogan

Together we are Kent


Produces High quality wicket keepers for National Team

Kent County Cricket Club STP

Followers of Cricket Worldwide

Target Group

Cricket lovers from all age groups


The birthplace of cricket

Kent County Cricket Club SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Kent County Cricket Club. Strengths are:

1. County club with a strong image heritage
2. Past association with Indian Cricketers resulting in increased popularity among Indian community in UK
3.Strong branding and advertising 
4. Focus on nurturing young talents through youth academies
5. Strong sponsorship from prominent brands


Here are the weaknesses in the Kent County Cricket Club SWOT Analysis:

1.Doesn’t have a global appeal
2.Money spinning leagues & teams like IPL giving intense competition


Following are the Opportunities in Kent County Cricket Club SWOT Analysis:

1.Live up to its billing as the birthplace of cricket
2.Recruiting global names to promote itself
3.More advertising and coming up with cricket academies in countries outside England


The threats in the SWOT Analysis of Kent County Cricket Club are as mentioned:

1.Dimnishing stature 
2.Losing out on revenues due to poor returns
3.Decreasing fan loyalty

Kent County Cricket Club Competition

Below are the top 2 Kent County Cricket Club competitors:

1. Surrey County Cricket Club
2. Glamorgan County Cricket Club

The brandguide table above concludes the Kent County Cricket Club SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Kent County Cricket Club. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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