Fulham FC SWOT Analysis, Competitors & USP

Posted in Sports Teams and Events, Total Reads: 1990

SWOT analysis of Fulham FC analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Fulham FC SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Fulham FC to benchmark its business & performance as compared to the competitors and industry. Fulham FC is one of the leading brands in the sports teams and events sector. The table below also lists the top Fulham FC competitors and elaborates Fulham FC market segmentation, target group, positioning & Unique Selling Proposition (USP).

Fulham FC SWOT, Competitors, Marketing STP & Brand analysis Table
Fulham FC Brand Analysis
Parent Company

Shahid Khan




Sports Teams and Events

Tagline/ Slogan

Club like no other


Oldest established club in Southern England(still playing)

Fulham FC STP

Millions of football fan worldwide

Target Group

Men in the age group 15 and above locally and globally


Club like no other

Fulham FC SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Fulham FC. Strengths are:

1. One of the best fan base in English Football
2. Recent attempts to improve clubs brand identity
3. Club’s crest in one of the most recognizable crest in the world
4. Focus on getting young fans to the stadiums

5. Impressive ‘Like no other’ campaign

6. Strong revenues from sale of merchandise and club products


Here are the weaknesses in the Fulham FC SWOT Analysis:

1.Failure to win any major trophy in its long history affecting brand image
2.Ever changing managers and backroom staff


Following are the Opportunities in Fulham FC SWOT Analysis:

1.Promoting to English Premier league to attract more sponsors
2.Investing in youth academy 
3.Purchasing best talent available for playing as well as non-playing roles


The threats in the SWOT Analysis of Fulham FC are as mentioned:

1. Fall in revenue generation due to not being in top flight football
2.Losing out on fan support if prolonged absence from top flight football
3.Others teams are catching up in terms of talent and infrastructure

Fulham FC Competition

Below are the top 6 Fulham FC competitors:


4. Manchester United

5. Arsenal

6. Liverpool

The brandguide table above concludes the Fulham FC SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Fulham FC. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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