Fulham FC SWOT Analysis, Competitors & USP

Posted in Sports Teams and Events, Total Reads: 1313

SWOT Analysis of Fulham FC with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Fulham FC

Parent Company

Shahid Khan




Sports Teams and Events

Tagline/ Slogan

Club like no other


Oldest established club in Southern England(still playing)

Fulham FC STP


Millions of football fan worldwide

Target Group

Men in the age group 15 and above locally and globally


Club like no other

Fulham FC SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Fulham FC :

1. One of the best fan base in English Football
2. Recent attempts to improve clubs brand identity
3. Club’s crest in one of the most recognizable crest in the world
4. Focus on getting young fans to the stadiums

5. Impressive ‘Like no other’ campaign

6. Strong revenues from sale of merchandise and club products


1.Failure to win any major trophy in its long history affecting brand image
2.Ever changing managers and backroom staff


1.Promoting to English Premier league to attract more sponsors
2.Investing in youth academy 
3.Purchasing best talent available for playing as well as non-playing roles


1. Fall in revenue generation due to not being in top flight football
2.Losing out on fan support if prolonged absence from top flight football
3.Others teams are catching up in terms of talent and infrastructure

Fulham FC Competition


Below are the 6 main Fulham FC competitors :


4. Manchester United

5. Arsenal

6. Liverpool

The brandguide table above concludes the Fulham FC SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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