Sunderland AFC SWOT Analysis, Competitors & USP

Posted in Sports Teams and Events, Total Reads: 2040

SWOT analysis of Sunderland AFC analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Sunderland AFC SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Sunderland AFC to benchmark its business & performance as compared to the competitors and industry. Sunderland AFC is one of the leading brands in the sports teams and events sector. The table below also lists the top Sunderland AFC competitors and elaborates Sunderland AFC market segmentation, target group, positioning & Unique Selling Proposition (USP).

Sunderland AFC SWOT, Competitors, Marketing STP & Brand analysis Table
Sunderland AFC Brand Analysis
Parent Company

Sunderland Association Football Club


Football - England


Sports Teams and Events

Tagline/ Slogan



One of the world's wealthiest football brands

Sunderland AFC STP

Football club

Target Group

Young people or adults interested in football


Positioned as “the black cats”

Sunderland AFC SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Sunderland AFC. Strengths are:

1. Good quality of players in the English league

2. Strong revenues through merchandise and souvenir products

3. High brand recall due to part of top flight football

4. Stadium of Light stadium has a seating capacity of close to 50,000

5. The brand has been associated with prominent brands like Adidas, Asics, Bidvest etc


Here are the weaknesses in the Sunderland AFC SWOT Analysis:

1. Have not won significant trophies which affect brand

2. weaker revenues as compared to bigger clubs


Following are the Opportunities in Sunderland AFC SWOT Analysis:

1. Football craze globally is on a rise, creating global markets

2. Tapping in players young who can win trophies


The threats in the SWOT Analysis of Sunderland AFC are as mentioned:

1. Global economy and financial problems

2. Relegation from top league can lead to financial trouble

Sunderland AFC Competition

Below are the top 8 Sunderland AFC competitors:

1. New Castle United

2. Southampton F.C

3. Manchester United

4. Swansea City

5. Stoke City

6. Aston Villa

7. Arsenal

8. Chelsea

The brandguide table above concludes the Sunderland AFC SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Sunderland AFC. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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