Sunderland AFC SWOT Analysis, Competitors & USP

Posted in Sports Teams and Events, Total Reads: 1310

SWOT Analysis of Sunderland AFC with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sunderland AFC

Parent Company

Sunderland Association Football Club


Football - England


Sports Teams and Events

Tagline/ Slogan



One of the world's wealthiest football brands

Sunderland AFC STP


Football club

Target Group

Young people or adults interested in football


Positioned as “the black cats”

Sunderland AFC SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Sunderland AFC :

1. Good quality of players in the English league

2. Strong revenues through merchandise and souvenir products

3. High brand recall due to part of top flight football

4. Stadium of Light stadium has a seating capacity of close to 50,000

5. The brand has been associated with prominent brands like Adidas, Asics, Bidvest etc


1. Have not won significant trophies which affect brand

2. weaker revenues as compared to bigger clubs


1. Football craze globally is on a rise, creating global markets

2. Tapping in players young who can win trophies


1. Global economy and financial problems

2. Relegation from top league can lead to financial trouble

Sunderland AFC Competition


Below are the 8 main Sunderland AFC competitors :

1. New Castle United

2. Southampton F.C

3. Manchester United

4. Swansea City

5. Stoke City

6. Aston Villa

7. Arsenal

8. Chelsea

The brandguide table above concludes the Sunderland AFC SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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