TNA Impact SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of TNA Impact analyses the brand by its strengths, weaknesses, opportunities & threats. In TNA Impact SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like TNA Impact to benchmark its business & performance as compared to the competitors. TNA Impact is one of the leading brands in the sports teams and events sector.

The article below lists the TNA Impact SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the TNA Impact SWOT Analysis:

SWOT Analysis of TNA Impact

For TNA Impact, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

TNA Impact Strengths

The strengths of TNA Impact looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of TNA Impact :

1. Commentary in regional language helps it to cater to a wider fan base
2. Storylines are more dramatic than competitors, which engage the audience
3. Broadcast in 120 countries and caters to a global audience
4. Various innovations brought forward like the hexagonal ring and other changes in rules, which it scrapped later.

5. High flying/High Risk Moves are popular among the spectators

TNA Impact Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the TNA Impact SWOT Analysis:

1. Absence of truly global superstars
2. Seen by many as copying whatever WWE does
3.Sometimes, the storylines get too dramatic and do not seem realistic


TNA Impact Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in TNA Impact SWOT Analysis:

1.If they can lure a few superstars from WWE, they can massively improve their fan base
2.Better merchandising will lead to higher revenues
3.Penetrate the Asian Market, as WWE presently has a stronghold here

TNA Impact Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of TNA Impact are as mentioned:

1.The biggest threat is from WWE, who continues to dominate this industry
2.Since the matches are scripted, the fans may shift to other events like the various mixed martial arts leagues which provide real action


TNA Impact Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of TNA Impact:

1.WWE
2.Professional Boxing Matches
3.Mixed Martial Arts Leagues across the world

Hence this concludes the TNA Impact SWOT analysis.

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About TNA Impact

TNA Impact Overview
Parent Company

TNA Entertainment , LLC, owned by Jeff Jarrett

Category

Professional Wrestling

Sector

Sports Teams and Events

Tagline/ Slogan

Total Nonstop Action Wrestling

USP

Storyline driven contests/Commentary in regional languages

TNA Impact STP
Segmentation

All Wrestling/Combat Sport fans

Target Market

Male in the age group 10-25

Positioning

Dramatic storylines that drive contests


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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