TNA Impact SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

TNA Entertainment , LLC, owned by Jeff Jarrett

Professional Wrestling

Sports Teams and Events

Total Nonstop Action Wrestling

Storyline driven contests/Commentary in regional languages

All Wrestling/Combat Sport fans

Male in the age group 10-25

Dramatic storylines that drive contests

Below are the Strengths in the SWOT Analysis of TNA Impact:

1. Commentary in regional language helps it to cater to a wider fan base
2. Storylines are more dramatic than competitors, which engage the audience
3. Broadcast in 120 countries and caters to a global audience
4. Various innovations brought forward like the hexagonal ring and other changes in rules, which it scrapped later.

5. High flying/High Risk Moves are popular among the spectators

Here are the weaknesses in the TNA Impact SWOT Analysis:

1. Absence of truly global superstars
2. Seen by many as copying whatever WWE does
3.Sometimes, the storylines get too dramatic and do not seem realistic

Following are the Opportunities in TNA Impact SWOT Analysis:

1.If they can lure a few superstars from WWE, they can massively improve their fan base
2.Better merchandising will lead to higher revenues
3.Penetrate the Asian Market, as WWE presently has a stronghold here

The threats in the SWOT Analysis of TNA Impact are as mentioned:

1.The biggest threat is from WWE, who continues to dominate this industry
2.Since the matches are scripted, the fans may shift to other events like the various mixed martial arts leagues which provide real action

Below are the top 3 TNA Impact competitors:

1.WWE
2.Professional Boxing Matches
3.Mixed Martial Arts Leagues across the world