Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of TNA Impact analyses the brand by its strengths, weaknesses, opportunities & threats. In TNA Impact SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like TNA Impact to benchmark its business & performance as compared to the competitors. TNA Impact is one of the leading brands in the sports teams and events sector.
The table below lists the TNA Impact SWOT (Strengths, Weaknesses, Opportunities, Threats), top TNA Impact competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Storyline driven contests/Commentary in regional languages
TNA Impact STP
All Wrestling/Combat Sport fans
Male in the age group 10-25
Dramatic storylines that drive contests
SWOT Analysis of TNA Impact
TNA Impact Strengths
Below are the Strengths in the SWOT Analysis of TNA Impact:
1. Commentary in regional language helps it to cater to a wider fan base 2. Storylines are more dramatic than competitors, which engage the audience 3. Broadcast in 120 countries and caters to a global audience 4. Various innovations brought forward like the hexagonal ring and other changes in rules, which it scrapped later.
5. High flying/High Risk Moves are popular among the spectators
TNA Impact Weaknesses
Here are the weaknesses in the TNA Impact SWOT Analysis:
1. Absence of truly global superstars 2. Seen by many as copying whatever WWE does 3.Sometimes, the storylines get too dramatic and do not seem realistic
TNA Impact Opportunities
Following are the Opportunities in TNA Impact SWOT Analysis:
1.If they can lure a few superstars from WWE, they can massively improve their fan base 2.Better merchandising will lead to higher revenues 3.Penetrate the Asian Market, as WWE presently has a stronghold here
TNA Impact Threats
The threats in the SWOT Analysis of TNA Impact are as mentioned:
1.The biggest threat is from WWE, who continues to dominate this industry 2.Since the matches are scripted, the fans may shift to other events like the various mixed martial arts leagues which provide real action
TNA Impact Competition
TNA Impact Competitors
Below are the top 3 competitors of TNA Impact:
1.WWE 2.Professional Boxing Matches 3.Mixed Martial Arts Leagues across the world
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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