TNA Impact SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of TNA Impact analyses the brand/company with its strengths, weaknesses, opportunities & threats. In TNA Impact SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like TNA Impact to benchmark its business & performance as compared to the competitors and industry. TNA Impact is one of the leading brands in the sports teams and events sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top TNA Impact competitors and includes TNA Impact target market, segmentation, positioning & Unique Selling Proposition (USP).

TNA Impact SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
TNA Impact Brand Analysis
Parent Company

TNA Entertainment , LLC, owned by Jeff Jarrett

Category

Professional Wrestling

Sector

Sports Teams and Events

Tagline/ Slogan

Total Nonstop Action Wrestling

USP

Storyline driven contests/Commentary in regional languages

TNA Impact STP
TNA Impact Segmentation

All Wrestling/Combat Sport fans

TNA Impact Target Market

Male in the age group 10-25

TNA Impact Positioning

Dramatic storylines that drive contests

TNA Impact SWOT Analysis
TNA Impact Strengths

Below are the Strengths in the SWOT Analysis of TNA Impact:

1. Commentary in regional language helps it to cater to a wider fan base
2. Storylines are more dramatic than competitors, which engage the audience
3. Broadcast in 120 countries and caters to a global audience
4. Various innovations brought forward like the hexagonal ring and other changes in rules, which it scrapped later.

5. High flying/High Risk Moves are popular among the spectators

TNA Impact Weaknesses

Here are the weaknesses in the TNA Impact SWOT Analysis:

1. Absence of truly global superstars
2. Seen by many as copying whatever WWE does
3.Sometimes, the storylines get too dramatic and do not seem realistic

TNA Impact Opportunities

Following are the Opportunities in TNA Impact SWOT Analysis:

1.If they can lure a few superstars from WWE, they can massively improve their fan base
2.Better merchandising will lead to higher revenues
3.Penetrate the Asian Market, as WWE presently has a stronghold here

TNA Impact Threats

The threats in the SWOT Analysis of TNA Impact are as mentioned:

1.The biggest threat is from WWE, who continues to dominate this industry
2.Since the matches are scripted, the fans may shift to other events like the various mixed martial arts leagues which provide real action

TNA Impact Competition
Competitors

Below are the top 3 TNA Impact competitors:

1.WWE
2.Professional Boxing Matches
3.Mixed Martial Arts Leagues across the world


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to TNA Impact. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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