Friends Life T20 SWOT Analysis, Competitors & USP

Posted in Sports Teams and Events, Total Reads: 1884

SWOT analysis of Friends Life T20 analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Friends Life T20 SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Friends Life T20 to benchmark its business & performance as compared to the competitors and industry. Friends Life T20 is one of the leading brands in the sports teams and events sector. The table below also lists the top Friends Life T20 competitors and elaborates Friends Life T20 market segmentation, target group, positioning & Unique Selling Proposition (USP).

Friends Life T20 SWOT, Competitors, Marketing STP & Brand analysis Table
Friends Life T20 Brand Analysis
Parent Company



Domestic T20 Cricket league


Sports Teams and Events

Tagline/ Slogan



A competitive T20 League featuring both English and International cricketers

Friends Life T20 STP

All cricket fans

Target Group

Male in the age group 15-60


A competitive T20 league with both English and International T20 specialists playing in the league

Friends Life T20 SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Friends Life T20. Strengths are:

1. England, being the founder of T20 cricket, has a fan base for T20 cricket
2. All the players in the counties play together throughout the year. Hence, the understanding between the players and team-work is much better in this league when compared to other similar tournaments like IPL/BPL etc
3. All the counties have their respective loyal fan base
4. The league is extremely competitive, with no single team dominating


Here are the weaknesses in the Friends Life T20 SWOT Analysis:

1.In England, the form of cricket that has the highest following is Test Cricket
2.Absence of Asian superstars results in a lack of interest in the Indian sub-continent
3.The length of the tournament being too long, and the fact that it coincides with the English Summer makes it difficult for the big names to take part


Following are the Opportunities in Friends Life T20 SWOT Analysis:

1.Involve more international players by relaxing the current regulations on the number of foreign players that each team can have
2.Better media coverage will go a long way in creating a global fan base
3.Better timing of the tournament to ensure that it does not clash with the peak of the English Summer


The threats in the SWOT Analysis of Friends Life T20 are as mentioned:

1.Threat from similar leagues across the world
2.Top English players preferring to play in other leagues

Friends Life T20 Competition

Below are the top 3 Friends Life T20 competitors:

2.Bangladesh Premier League
3.Big Bash League

The brandguide table above concludes the Friends Life T20 SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Friends Life T20. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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