Giro d'Italia SWOT Analysis, Competitors & USP

Posted in Sports Teams and Events, Total Reads: 1320

SWOT Analysis of Giro d'Italia with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Giro d'Italia

Parent Company

Organiser-RCS Sport


Multiple stage Bicycle Race


Sports Teams and Events

Tagline/ Slogan



One of the most prestigious cycling competitions in the world

Giro d'Italia STP


All Cycling fans

Target Group

Male in the age group 15-60


One of the most important events in the cycling calendar

Giro d'Italia SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Giro d'Italia :

1. One of the oldest races in the world, with a strong legacy
2. Presence of the top cyclists from across the world
3. The route for the race is a challenging one
4. Global reach of the race. With people from all over the world following the race


1.Does not have as huge a global audience as Tour de France
2.Various instances of doping have reduced the credibility


1.Tap the global audience by better broadcasting and marketing
2.Bring in tight anti-doping measures to bring credibility back into cycling


1.Threat of doping which continues to cast a shadow over cycling
2.Threat of being sidelined by the other races like Tour de France

Giro d'Italia Competition


Below are the 2 main Giro d'Italia competitors :

1. Tour de France
2. Vuelta a España

The brandguide table above concludes the Giro d'Italia SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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