Vuelta a Espana SWOT Analysis, Competitors & USP

Posted in Sports Teams and Events, Total Reads: 1233

SWOT Analysis of Vuelta a Espana with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Vuelta e Espana

Parent Company



Multi-stage cycling race


Sports Teams and Events

Tagline/ Slogan



The most popular cycling event after Tour de France

Vuelta a Espana STP


All cycling fans

Target Group

Male in the age group 15-60


One of the most popular cycling events with a huge fan base

Vuelta a Espana SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Vuelta a Espana :

1. Presence of all top cyclists
2. Huge fan base
3. One of the oldest events with decades of editions successfully organised
4. The prominent rise of Alberto Contrador has increased the interest of the sport in Spain


1.Doping related controversies
2.Does not have a huge global fan base like Tour de France
3.Broadcasting is not up to the mark in most parts of Asia


1.Tap the global fan base
2.Curb the threat of doping with strict measures


1.Threat of doping which has diminished the credibility of the game
2.Threat from the other races like Giro d Italia which is growing in stature

Vuelta a Espana Competition


Below are the 2 main Vuelta a Espana competitors :

1.Giro d Italia
2.Tour de France

The brandguide table above concludes the Vuelta a Espana SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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