Delhi Daredevils SWOT Analysis, USP & Competitors

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SWOT Analysis of Delhi Daredevils with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Delhi Daredevils

Parent Company

GMR Group


Cricket- Indian Premier League IPL



Tagline/ Slogan

Khelo front foot pe (English- Play on the front foot)


One of the strong teams in IPL with good players



Billions of people across the world who love to play or watch cricket

Target Group

Men in the age group 15 and above globally


A team which is aggressive and doesn’t fear playing any opposition

SWOT Analysis


1.Strong brand name in IPL India
2.Excellent marketing  and high quality merchandising
3.Ferozshah Kotla stadium is one of the finest in the country with a high spectator capacity
4.Sponsorships have included brands like Coca Cola , Hero Honda, Adidas


1. Inconsistent performances despite having good players
2.Issues between players and management have been controversial


1.Utilise and tap more domestic players and rope in good international players


1.Player and management controversies
2.Threat from other competitor teams
3.Lack of interest in people with excessive cricket and with ageing superstars



1.Deccan Chargers

2.Kolkata Knight Riders

3.Pune Warriors

4.Mumbai Indians

5.Kochi Tuskers

6.Royal Challengers Bangalore

7.Rajasthan Royals

8.Kings XI Punjab

9.Chennai Super Kings

The table above concludes the Delhi Daredevils SWOT analysis along with its marketing and brand parameters.


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