Delhi Daredevils SWOT Analysis, Competitors & USP

Posted in Sports Teams and Events, Total Reads: 2865

SWOT analysis of Delhi Daredevils analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Delhi Daredevils SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Delhi Daredevils to benchmark its business & performance as compared to the competitors and industry. Delhi Daredevils is one of the leading brands in the sports teams and events sector. The table below also lists the top Delhi Daredevils competitors and elaborates Delhi Daredevils market segmentation, target group, positioning & Unique Selling Proposition (USP).

Delhi Daredevils SWOT, Competitors, Marketing STP & Brand analysis Table
Delhi Daredevils Brand Analysis
Parent Company

GMR Group

Category

Cricket- Indian Premier League IPL

Sector

Sports Teams and Events

Tagline/ Slogan

Khelo front foot pe (English- Play on the front foot)

USP

One of the strong teams in IPL with good players

Delhi Daredevils STP
Segment

Billions of people across the world who love to play or watch cricket

Target Group

Men in the age group 15 and above globally

Positioning

A team which is aggressive and doesn’t fear playing any opposition

Delhi Daredevils SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Delhi Daredevils. Strengths are:

1.Strong brand name in IPL India
2.Excellent marketing  and high quality merchandising
3.Ferozshah Kotla stadium is one of the finest in the country with a high spectator capacity
4.Sponsorships have included brands like Coca Cola , Hero Honda, Adidas

Weaknesses

Here are the weaknesses in the Delhi Daredevils SWOT Analysis:

1. Inconsistent performances despite having good players
2.Issues between players and management have been controversial

Opportunities

Following are the Opportunities in Delhi Daredevils SWOT Analysis:

1.Utilise and tap more domestic players and rope in good international players

Threats

The threats in the SWOT Analysis of Delhi Daredevils are as mentioned:

1.Player and management controversies
2.Threat from other competitor teams
3.Lack of interest in people with excessive cricket and with ageing superstars

Delhi Daredevils Competition
Competitors

1.Deccan Chargers

2.Kolkata Knight Riders

3.Pune Warriors

4.Mumbai Indians

5.Kochi Tuskers

6.Royal Challengers Bangalore

7.Rajasthan Royals

8.Kings XI Punjab

9.Chennai Super Kings

The brandguide table above concludes the Delhi Daredevils SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Delhi Daredevils. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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