Pune Warriors India SWOT Analysis, Competitors & USP

Posted in Sports Teams and Events, Total Reads: 3173

SWOT analysis of Pune Warriors India analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Pune Warriors India SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Pune Warriors India to benchmark its business & performance as compared to the competitors and industry. Pune Warriors India is one of the leading brands in the sports teams and events sector. The table below also lists the top Pune Warriors India competitors and elaborates Pune Warriors India market segmentation, target group, positioning & Unique Selling Proposition (USP).

Pune Warriors India SWOT, Competitors, Marketing STP & Brand analysis Table
Pune Warriors India Brand Analysis
Parent Company

Sahara group


Cricket- Indian Premier League IPL


Sports Teams and Events

Tagline/ Slogan

Sahara (English- Support)


Promotes Indian culture by Cheer Queens

Pune Warriors India STP

Billions of people across the world who love to play or watch cricket

Target Group

Men in the age group 15 and above globally


A team of warriors who will face any battle on the field

Pune Warriors India SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Pune Warriors India. Strengths are:

1.Strong brand name in IPL India
2.Despite being one of the most expensive teams, strong financial position due to the presence of Sahara group
3.The team was bought for Rs1702 crore
4.Sponsorship tie-ups include TVS, New York Max Life, Provogue, Adidas
5. Pune Warriors showcases and promotes the Indian culture and heritage through the Cheer Queens


Here are the weaknesses in the Pune Warriors India SWOT Analysis:

1.New team with a low fan-base
2.Pune doesn’t boast of too many domestic players, which weakens fan following
3.Low marketing as compared to bigger well-established teams
4.Poor performances despite being one of the most expensive teams


Following are the Opportunities in Pune Warriors India SWOT Analysis:

1.Better performances would increase brand image
2.More branding and marketing would help people associate with the team and the brand


The threats in the SWOT Analysis of Pune Warriors India are as mentioned:

1.Player and management controversies
2.Threat from other competitor teams
3.Lack of interest in people with excessive cricket and with ageing superstars

Pune Warriors India Competition

1.Deccan Chargers

2.Kolkata Knight Riders

3.Mumbai Indians

4.Delhi Daredevils

5.Kochi Tuskers

6.Royal Challengers Bangalore

7.Rajasthan Royals

8.Kings XI Punjab

9.Chennai Super Kings

The brandguide table above concludes the Pune Warriors India SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Pune Warriors India. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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