Pune Warriors India SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Pune Warriors India analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Pune Warriors India SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Pune Warriors India to benchmark its business & performance as compared to the competitors and industry. Pune Warriors India is one of the leading brands in the sports teams and events sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Pune Warriors India competitors and includes Pune Warriors India target market, segmentation, positioning & Unique Selling Proposition (USP).

Pune Warriors India SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Pune Warriors India Brand Analysis
Parent Company

Sahara group

Category

Cricket- Indian Premier League IPL

Sector

Sports Teams and Events

Tagline/ Slogan

Sahara (English- Support)

USP

Promotes Indian culture by Cheer Queens

Pune Warriors India STP
Pune Warriors India Segmentation

Billions of people across the world who love to play or watch cricket

Pune Warriors India Target Market

Men in the age group 15 and above globally

Pune Warriors India Positioning

A team of warriors who will face any battle on the field

Pune Warriors India SWOT Analysis
Pune Warriors India Strengths

Below are the Strengths in the SWOT Analysis of Pune Warriors India:

1.Strong brand name in IPL India
2.Despite being one of the most expensive teams, strong financial position due to the presence of Sahara group
3.The team was bought for Rs1702 crore
4.Sponsorship tie-ups include TVS, New York Max Life, Provogue, Adidas
5. Pune Warriors showcases and promotes the Indian culture and heritage through the Cheer Queens

Pune Warriors India Weaknesses

Here are the weaknesses in the Pune Warriors India SWOT Analysis:

1.New team with a low fan-base
2.Pune doesn’t boast of too many domestic players, which weakens fan following
3.Low marketing as compared to bigger well-established teams
4.Poor performances despite being one of the most expensive teams

Pune Warriors India Opportunities

Following are the Opportunities in Pune Warriors India SWOT Analysis:

1.Better performances would increase brand image
2.More branding and marketing would help people associate with the team and the brand

Pune Warriors India Threats

The threats in the SWOT Analysis of Pune Warriors India are as mentioned:

1.Player and management controversies
2.Threat from other competitor teams
3.Lack of interest in people with excessive cricket and with ageing superstars

Pune Warriors India Competition
Competitors

1.Deccan Chargers

2.Kolkata Knight Riders

3.Mumbai Indians

4.Delhi Daredevils

5.Kochi Tuskers

6.Royal Challengers Bangalore

7.Rajasthan Royals

8.Kings XI Punjab

9.Chennai Super Kings


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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