Kochi Tuskers Kerala SWOT Analysis, USP & Competitors

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SWOT Analysis of Kochi Tuskers Kerala with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kochi Tuskers Kerala

Parent Company

Kochi Cricket Pvt Ltd


Cricket- Indian Premier League IPL



Tagline/ Slogan

Fight to victory


Presence of a good team with good strategists



Billions of people across the world who love to play or watch cricket

Target Group

Men in the age group 15 and above globally


A cohesive cricket team that has a never say die attitude

SWOT Analysis


1. Rendezvous Sports World made the second highest bid of 1533.32 crores for Kochi
2.New stadium with a capacity of over 50,000 spectators
3.Brands associated with Kochi are Federal Bank, Anchor Toothpaste, Lotto, Parinee


1.Had issues with earlier name "Indi Commandos Kerala" which received a lot of negative feedback from fans
2.Unable to leave an impression on the IPL
3.Lack of star players and branding as compared to other IPL teams


1.Better performances would increase brand image
2.More branding and marketing would help people associate with the team and the brand


1.Player and management controversies
2.Threat from other competitor teams
3.Lack of interest in people with excessive cricket and with ageing superstars



1.Deccan Chargers

2.Kolkata Knight Riders

3.Pune Warriors

4.Mumbai Indians

5.Kings XI Punjab

6.Royal Challengers Bangalore

7.Rajasthan Royals

8.Delhi Daredevils

9.Chennai Super Kings

The table above concludes the Kochi Tuskers Kerala SWOT analysis along with its marketing and brand parameters.


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