Kochi Tuskers Kerala SWOT Analysis, Competitors & USP

Posted in Sports Teams and Events, Total Reads: 2541

SWOT Analysis of Kochi Tuskers Kerala with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kochi Tuskers Kerala

Parent Company

Kochi Cricket Pvt Ltd


Cricket- Indian Premier League IPL


Sports Teams and Events

Tagline/ Slogan

Fight to victory


Presence of a good team with good strategists

Kochi Tuskers Kerala STP


Billions of people across the world who love to play or watch cricket

Target Group

Men in the age group 15 and above globally


A cohesive cricket team that has a never say die attitude

Kochi Tuskers Kerala SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Kochi Tuskers Kerala. Strengths are:

1. Rendezvous Sports World made the second highest bid of 1533.32 crores for Kochi
2.New stadium with a capacity of over 50,000 spectators
3.Brands associated with Kochi are Federal Bank, Anchor Toothpaste, Lotto, Parinee


Here are the weaknesses of Kochi Tuskers Kerala :

1.Had issues with earlier name "Indi Commandos Kerala" which received a lot of negative feedback from fans
2.Unable to leave an impression on the IPL
3.Lack of star players and branding as compared to other IPL teams


Following are the Opportunities of Kochi Tuskers Kerala :

1.Better performances would increase brand image
2.More branding and marketing would help people associate with the team and the brand


The threats of Kochi Tuskers Kerala are as mentioned :

1.Player and management controversies
2.Threat from other competitor teams
3.Lack of interest in people with excessive cricket and with ageing superstars

Kochi Tuskers Kerala Competition


1.Deccan Chargers

2.Kolkata Knight Riders

3.Pune Warriors

4.Mumbai Indians

5.Kings XI Punjab

6.Royal Challengers Bangalore

7.Rajasthan Royals

8.Delhi Daredevils

9.Chennai Super Kings

The brandguide table above concludes the Kochi Tuskers Kerala SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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