Kochi Tuskers Kerala SWOT Analysis, Competitors & USP

Posted in Sports Teams and Events, Total Reads: 2655

SWOT analysis of Kochi Tuskers Kerala analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Kochi Tuskers Kerala SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Kochi Tuskers Kerala to benchmark its business & performance as compared to the competitors and industry. Kochi Tuskers Kerala is one of the leading brands in the sports teams and events sector. The table below also lists the top Kochi Tuskers Kerala competitors and elaborates Kochi Tuskers Kerala market segmentation, target group, positioning & Unique Selling Proposition (USP).

Kochi Tuskers Kerala SWOT, Competitors, Marketing STP & Brand analysis Table
Kochi Tuskers Kerala Brand Analysis
Parent Company

Kochi Cricket Pvt Ltd

Category

Cricket- Indian Premier League IPL

Sector

Sports Teams and Events

Tagline/ Slogan

Fight to victory

USP

Presence of a good team with good strategists

Kochi Tuskers Kerala STP
Segment

Billions of people across the world who love to play or watch cricket

Target Group

Men in the age group 15 and above globally

Positioning

A cohesive cricket team that has a never say die attitude

Kochi Tuskers Kerala SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Kochi Tuskers Kerala. Strengths are:

1. Rendezvous Sports World made the second highest bid of 1533.32 crores for Kochi
2.New stadium with a capacity of over 50,000 spectators
3.Brands associated with Kochi are Federal Bank, Anchor Toothpaste, Lotto, Parinee

Weaknesses

Here are the weaknesses in the Kochi Tuskers Kerala SWOT Analysis:

1.Had issues with earlier name "Indi Commandos Kerala" which received a lot of negative feedback from fans
2.Unable to leave an impression on the IPL
3.Lack of star players and branding as compared to other IPL teams

Opportunities

Following are the Opportunities in Kochi Tuskers Kerala SWOT Analysis:

1.Better performances would increase brand image
2.More branding and marketing would help people associate with the team and the brand

Threats

The threats in the SWOT Analysis of Kochi Tuskers Kerala are as mentioned:

1.Player and management controversies
2.Threat from other competitor teams
3.Lack of interest in people with excessive cricket and with ageing superstars

Kochi Tuskers Kerala Competition
Competitors

1.Deccan Chargers

2.Kolkata Knight Riders

3.Pune Warriors

4.Mumbai Indians

5.Kings XI Punjab

6.Royal Challengers Bangalore

7.Rajasthan Royals

8.Delhi Daredevils

9.Chennai Super Kings

The brandguide table above concludes the Kochi Tuskers Kerala SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Kochi Tuskers Kerala. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin