Rajasthan Royals SWOT Analysis, Competitors & USP

Posted in Sports Teams and Events, Total Reads: 2955

SWOT analysis of Rajasthan Royals analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Rajasthan Royals SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Rajasthan Royals to benchmark its business & performance as compared to the competitors and industry. Rajasthan Royals is one of the leading brands in the sports teams and events sector. The table below also lists the top Rajasthan Royals competitors and elaborates Rajasthan Royals market segmentation, target group, positioning & Unique Selling Proposition (USP).

Rajasthan Royals SWOT, Competitors, Marketing STP & Brand analysis Table
Rajasthan Royals Brand Analysis
Parent Company

Emerging Media


Cricket- Indian Premier League IPL


Sports Teams and Events

Tagline/ Slogan

Halla Bol


Was the first team to win the IPL

Rajasthan Royals STP

Billions of people across the world who love to play or watch cricket

Target Group

Men in the age group 15 and above globally


They are the royals who raise their voices before the battle on the field

Rajasthan Royals SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Rajasthan Royals. Strengths are:

1.Strong brand name in IPL India after it won the inaugural event
2.Excellent marketing  and high quality merchandising
3.Puma, TCS, Mountain Dew, HDFC Life are some of the brands associated with Rajasthan Royals


Here are the weaknesses in the Rajasthan Royals SWOT Analysis:

1.Team management and player issues
2.Legal issues hampered brand image when Rajasthan Royals were excluded from IPL


Following are the Opportunities in Rajasthan Royals SWOT Analysis:

1.Winning more tournaments would make them an even more powerful brand
2.More branding and marketing would help people associate with the team and the brand


The threats in the SWOT Analysis of Rajasthan Royals are as mentioned:

1.Player and management controversies
2.Threat from other competitor teams
3.Lack of interest in people with excessive cricket and with ageing superstars

Rajasthan Royals Competition

1.Deccan Chargers

2.Kolkata Knight Riders

3.Mumbai Indians

4.Delhi Daredevils

5.Kochi Tuskers

6.Royal Challengers Bangalore

7.Pune Warriors

8.Kings XI Punjab

9.Chennai Super Kings

The brandguide table above concludes the Rajasthan Royals SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Rajasthan Royals. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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