Rajasthan Royals SWOT Analysis, Competitors & USP

Posted in Sports Teams and Events, Total Reads: 2657

SWOT Analysis of Rajasthan Royals with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Rajasthan Royals

Parent Company

Emerging Media


Cricket- Indian Premier League IPL


Sports Teams and Events

Tagline/ Slogan

Halla Bol


Was the first team to win the IPL

Rajasthan Royals STP


Billions of people across the world who love to play or watch cricket

Target Group

Men in the age group 15 and above globally


They are the royals who raise their voices before the battle on the field

Rajasthan Royals SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Rajasthan Royals. Strengths are:

1.Strong brand name in IPL India after it won the inaugural event
2.Excellent marketing  and high quality merchandising
3.Puma, TCS, Mountain Dew, HDFC Life are some of the brands associated with Rajasthan Royals


Here are the weaknesses of Rajasthan Royals :

1.Team management and player issues
2.Legal issues hampered brand image when Rajasthan Royals were excluded from IPL


Following are the Opportunities of Rajasthan Royals :

1.Winning more tournaments would make them an even more powerful brand
2.More branding and marketing would help people associate with the team and the brand


The threats of Rajasthan Royals are as mentioned :

1.Player and management controversies
2.Threat from other competitor teams
3.Lack of interest in people with excessive cricket and with ageing superstars

Rajasthan Royals Competition


1.Deccan Chargers

2.Kolkata Knight Riders

3.Mumbai Indians

4.Delhi Daredevils

5.Kochi Tuskers

6.Royal Challengers Bangalore

7.Pune Warriors

8.Kings XI Punjab

9.Chennai Super Kings

The brandguide table above concludes the Rajasthan Royals SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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