Deccan Chargers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Deccan Chargers analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Deccan Chargers SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Deccan Chargers to benchmark its business & performance as compared to the competitors and industry. Deccan Chargers is one of the leading brands in the sports teams and events sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Deccan Chargers competitors and includes Deccan Chargers target market, segmentation, positioning & Unique Selling Proposition (USP).

Deccan Chargers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Deccan Chargers Brand Analysis
Parent Company

The Deccan Chronicle
Category

Cricket- Indian Premier League IPL
Sector

Sports Teams and Events
Tagline/ Slogan

The unstoppables
USP

Has a good set of international players who are good in the IPL format
Deccan Chargers STP
Deccan Chargers Segmentation

Billions of people across the world who love to play or watch cricket
Deccan Chargers Target Market

Men in the age group 15 and above globally
Deccan Chargers Positioning

Deccan chargers is a team which is difficult to stop once it’s on a roll
Deccan Chargers SWOT Analysis
Deccan Chargers Strengths

Below are the Strengths in the SWOT Analysis of Deccan Chargers:

1.Strong brand name in IPL India
2.Excellent marketing  and high quality merchandising
3.Sponsorship brands associated with Deccan Chargers are Ultratech cement, Yamaha, Puma, Kingfisher
Deccan Chargers Weaknesses

Here are the weaknesses in the Deccan Chargers SWOT Analysis:

1. Inconsistent performances despite having good players
2.Issues between players and management have been controversial
3.Lack of domestic players has lead to weaker fan following
Deccan Chargers Opportunities

Following are the Opportunities in Deccan Chargers SWOT Analysis:

1.Utilise and tap more domestic players and rope in good international players
2.More branding and marketing would help people associate with the team and the brand
Deccan Chargers Threats

The threats in the SWOT Analysis of Deccan Chargers are as mentioned:

1.Player and management controversies
2.Threat from other competitor teams
3.Lack of interest in people with excessive cricket and with ageing superstars
Deccan Chargers Competition
Competitors

1.Delhi Dare Devils

2.Kolkata Knight Riders

3.Pune Warriors

4.Mumbai Indians

5.Kochi Tuskers

6.Royal Challengers Bangalore

7.Rajasthan Royals

8.Kings XI Punjab

9.Chennai Super Kings


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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