Deccan Chargers SWOT Analysis, Competitors & USP

The Deccan Chronicle

Cricket- Indian Premier League IPL

Sports Teams and Events

The unstoppables

Has a good set of international players who are good in the IPL format

Billions of people across the world who love to play or watch cricket

Men in the age group 15 and above globally

Deccan chargers is a team which is difficult to stop once it’s on a roll

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Deccan Chargers. Strengths are:

1.Strong brand name in IPL India
2.Excellent marketing  and high quality merchandising
3.Sponsorship brands associated with Deccan Chargers are Ultratech cement, Yamaha, Puma, Kingfisher

Here are the weaknesses in the Deccan Chargers SWOT Analysis:

1. Inconsistent performances despite having good players
2.Issues between players and management have been controversial
3.Lack of domestic players has lead to weaker fan following

Following are the Opportunities in Deccan Chargers SWOT Analysis:

1.Utilise and tap more domestic players and rope in good international players
2.More branding and marketing would help people associate with the team and the brand

The threats in the SWOT Analysis of Deccan Chargers are as mentioned:

1.Player and management controversies
2.Threat from other competitor teams
3.Lack of interest in people with excessive cricket and with ageing superstars

1.Delhi Dare Devils

2.Kolkata Knight Riders

3.Pune Warriors

4.Mumbai Indians

5.Kochi Tuskers

6.Royal Challengers Bangalore

7.Rajasthan Royals

8.Kings XI Punjab

9.Chennai Super Kings