Deccan Chargers SWOT Analysis, Competitors & USP

Posted in Sports Teams and Events, Total Reads: 3224

SWOT analysis of Deccan Chargers analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Deccan Chargers SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Deccan Chargers to benchmark its business & performance as compared to the competitors and industry. Deccan Chargers is one of the leading brands in the sports teams and events sector. The table below also lists the top Deccan Chargers competitors and elaborates Deccan Chargers market segmentation, target group, positioning & Unique Selling Proposition (USP).

Deccan Chargers SWOT, Competitors, Marketing STP & Brand analysis Table
Deccan Chargers Brand Analysis
Parent Company

The Deccan Chronicle


Cricket- Indian Premier League IPL


Sports Teams and Events

Tagline/ Slogan

The unstoppables


Has a good set of international players who are good in the IPL format

Deccan Chargers STP

Billions of people across the world who love to play or watch cricket

Target Group

Men in the age group 15 and above globally


Deccan chargers is a team which is difficult to stop once it’s on a roll

Deccan Chargers SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Deccan Chargers. Strengths are:

1.Strong brand name in IPL India
2.Excellent marketing  and high quality merchandising
3.Sponsorship brands associated with Deccan Chargers are Ultratech cement, Yamaha, Puma, Kingfisher


Here are the weaknesses in the Deccan Chargers SWOT Analysis:

1. Inconsistent performances despite having good players
2.Issues between players and management have been controversial
3.Lack of domestic players has lead to weaker fan following


Following are the Opportunities in Deccan Chargers SWOT Analysis:

1.Utilise and tap more domestic players and rope in good international players
2.More branding and marketing would help people associate with the team and the brand


The threats in the SWOT Analysis of Deccan Chargers are as mentioned:

1.Player and management controversies
2.Threat from other competitor teams
3.Lack of interest in people with excessive cricket and with ageing superstars

Deccan Chargers Competition

1.Delhi Dare Devils

2.Kolkata Knight Riders

3.Pune Warriors

4.Mumbai Indians

5.Kochi Tuskers

6.Royal Challengers Bangalore

7.Rajasthan Royals

8.Kings XI Punjab

9.Chennai Super Kings

The brandguide table above concludes the Deccan Chargers SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Deccan Chargers. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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