Deccan Chargers SWOT Analysis, Competitors & USP

Deccan Chargers

Parent Company

The Deccan Chronicle

Category

Cricket- Indian Premier League IPL

Sector

Sports Teams and Events

Tagline/ Slogan

The unstoppables

USP

Has a good set of international players who are good in the IPL format

Deccan Chargers STP

Segment

Billions of people across the world who love to play or watch cricket

Target Group

Men in the age group 15 and above globally

Positioning

Deccan chargers is a team which is difficult to stop once it’s on a roll

Deccan Chargers SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Deccan Chargers. Strengths are:

1.Strong brand name in IPL India
2.Excellent marketing  and high quality merchandising
3.Sponsorship brands associated with Deccan Chargers are Ultratech cement, Yamaha, Puma, Kingfisher

Weaknesses

Here are the weaknesses of Deccan Chargers :

1. Inconsistent performances despite having good players
2.Issues between players and management have been controversial
3.Lack of domestic players has lead to weaker fan following

Opportunities

Following are the Opportunities of Deccan Chargers :

1.Utilise and tap more domestic players and rope in good international players
2.More branding and marketing would help people associate with the team and the brand

Threats

The threats of Deccan Chargers are as mentioned :

1.Player and management controversies
2.Threat from other competitor teams
3.Lack of interest in people with excessive cricket and with ageing superstars

Deccan Chargers Competition

Competitors

1.Delhi Dare Devils

2.Kolkata Knight Riders

3.Pune Warriors

4.Mumbai Indians

5.Kochi Tuskers

6.Royal Challengers Bangalore

7.Rajasthan Royals

8.Kings XI Punjab

9.Chennai Super Kings