Marconi Company SWOT Analysis, USP & Competitors

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SWOT Analysis of Marconi Company with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Marconi Company

Parent Company



Wireless long distance communication and broadcasting



Tagline/ Slogan



Pioneers of wireless technology



Communication, defense

Target Group

Govt agencies, companies, households


Developer of advanced technology for mass use

SWOT Analysis


1. Was the most successful manufacturing company in UK.
2. Played a major role in the advancement of radio and television technology.
3. Was able to expand its line of business into radar, aviation, etc
4. Innovation driven company


1.Went through a lot of financial difficulties which lead to many mergers and acquisitions of the company.
2. Lacked stability because of which it struggled
3.Lacked cash management ability and their succession planning was not effective.


1.Could have tied up with the government to better innovate and supply.
2.Could have further expanded their business into other countries.
3. Could have easily patented their techonology and liscenced it to produce more profit.


1. 1960-2000 was a time when major innovation happened, Marconi was not able to keep up with in this race.
2.It restricted competition in a unethical ways, which could have been a big threat in the present time (anti – competition laws).



2.General Electric

The table above concludes the Marconi Company SWOT analysis along with its marketing and brand parameters.


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