Birch Communications SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 1038

SWOT Analysis of Birch Communications with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Birch Communications

Parent Company

Competitive Local Exchange Carrier


Telephone Communications



Tagline/ Slogan

At your service


Own Private IP Network



USA consumers using telcom

Target Group

Small Businesses and consumers


As a high quality and affordable communication services

SWOT Analysis


1. Personalized customer support
2. Many acquisitions have made the brand strong
3. Commercial agreement with local exchange carriers
4. Access Digital Network in selective cities

5. It is one of the fastest growing private companies in US with many awards


1. Was twice bankrupted which affected brand image
2.Few employees left the company during acquisition
3.Changing HR policies due to acquisition, disturbed employees


1. Access Digital Network in other cities

2. Emerging markets globally can be a great growth opportunity

3. More advertising and marketing can boost brand image


1. Cannibalization by sub brands
2.Threat of other competitors as the size of the company is small
3.Emerging markets attraction for new entrants



1. Integra Telecom Inc.

2. Broadview Networks


4. Cavalier A PAETEC Company

5. TelePacific Communications

6. EarthLink, Inc.

The table above concludes the Birch Communications SWOT analysis along with its marketing and brand parameters.


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