Birch Communications SWOT Analysis, Competitors & USP

Posted in Telecom Service Providers, Total Reads: 1386

SWOT Analysis of Birch Communications with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Birch Communications

Parent Company

Competitive Local Exchange Carrier


Telephone Communications


Telecom Service Providers

Tagline/ Slogan

At your service


Own Private IP Network

Birch Communications STP


USA consumers using telcom

Target Group

Small Businesses and consumers


As a high quality and affordable communication services

Birch Communications SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Birch Communications :

1. Personalized customer support
2. Many acquisitions have made the brand strong
3. Commercial agreement with local exchange carriers
4. Access Digital Network in selective cities

5. It is one of the fastest growing private companies in US with many awards


1. Was twice bankrupted which affected brand image
2.Few employees left the company during acquisition
3.Changing HR policies due to acquisition, disturbed employees


1. Access Digital Network in other cities

2. Emerging markets globally can be a great growth opportunity

3. More advertising and marketing can boost brand image


1. Cannibalization by sub brands
2.Threat of other competitors as the size of the company is small
3.Emerging markets attraction for new entrants

Birch Communications Competition


Below are the 6 main Birch Communications competitors :

1. Integra Telecom Inc.

2. Broadview Networks


4. Cavalier A PAETEC Company

5. TelePacific Communications

6. EarthLink, Inc.

The brandguide table above concludes the Birch Communications SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Birch Communications. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: