Birch Communications SWOT Analysis, Competitors & USP

Posted in Telecom Service Providers, Total Reads: 1701

SWOT analysis of Birch Communications analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Birch Communications SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Birch Communications to benchmark its business & performance as compared to the competitors and industry. Birch Communications is one of the leading brands in the telecom service providers sector. The table below also lists the top Birch Communications competitors and elaborates Birch Communications market segmentation, target group, positioning & Unique Selling Proposition (USP).

Birch Communications SWOT, Competitors, Marketing STP & Brand analysis Table
Birch Communications Brand Analysis
Parent Company

Competitive Local Exchange Carrier

Category

Telephone Communications

Sector

Telecom Service Providers

Tagline/ Slogan

At your service

USP

Own Private IP Network

Birch Communications STP
Segment

USA consumers using telcom

Target Group

Small Businesses and consumers

Positioning

As a high quality and affordable communication services

Birch Communications SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Birch Communications. Strengths are:

1. Personalized customer support
2. Many acquisitions have made the brand strong
3. Commercial agreement with local exchange carriers
4. Access Digital Network in selective cities

5. It is one of the fastest growing private companies in US with many awards

Weaknesses

Here are the weaknesses in the Birch Communications SWOT Analysis:

1. Was twice bankrupted which affected brand image
2.Few employees left the company during acquisition
3.Changing HR policies due to acquisition, disturbed employees

Opportunities

Following are the Opportunities in Birch Communications SWOT Analysis:

1. Access Digital Network in other cities

2. Emerging markets globally can be a great growth opportunity

3. More advertising and marketing can boost brand image

Threats

The threats in the SWOT Analysis of Birch Communications are as mentioned:

1. Cannibalization by sub brands
2.Threat of other competitors as the size of the company is small
3.Emerging markets attraction for new entrants

Birch Communications Competition
Competitors

Below are the top 6 Birch Communications competitors:

1. Integra Telecom Inc.

2. Broadview Networks

3. PAETEC

4. Cavalier A PAETEC Company

5. TelePacific Communications

6. EarthLink, Inc.

The brandguide table above concludes the Birch Communications SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Birch Communications. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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